Masao Ueda

Profile Information

Affiliation: 教授, データサイエンス学部データサイエンス研究科, 横浜市立大学

Degree: Master of Agriculture(Hokkaido University)
Doctor of Commerce(Waseda University)

Researcher number: 20755087
J-GLOBAL ID: 201501069886152910
researchmap Member ID: 7000011934

Research Interests

Business Science, Business Analytics, Marketing Research, Data Analysis

Research Areas

Humanities & social sciences / Commerce /

Committee Memberships

Apr, 2008 - Mar, 2013

消費者意識調査検討委員会, 財団法人日本食肉消費総合センター

Papers

An Indicator to Measure the Relationship Between Firms and Consumers Based on the Subjective Well-Being of Consumers: Promoting Corporate Social Contribution Activities to Maintain Socially Sustainable Development

Masao Ueda

Social Computing and Social Media: Applications in Education and Commerce, 375-387, Jun 16, 2022
日本のデータサイエンスの過去・現在・未来と OR

上田雅夫

オペレーションズ・リサーチ, 65(11) 567-572, Nov, 2020 Invited
Latent Variable Models for Integrated Analysis of Credit and Point Usage History Data on Rewards Credit Card System

Ryotaro Shimizu, Haruka Yamashita, Masao Ueda, Ranna Tanaka, Tetsuya Tachibana, Masayuki Goto

International Business Research, 13(3) 106-117, Feb, 2020 Peer-reviewed
Criteria for Choosing Between a Cash or Credit Card Payment, Estimated by a Threshold Random Effects Model

Ai Ikeda, Maso Ueda,Takeshi Moriguchi

Proceedings of the Asia Pacific Industrial Engineering & Management Systems Conference 2019, Dec, 2019 Peer-reviewed
douProposal of Index Regarding Customer Relationship Management by Using the Duration from Contract to Initial UsageーAiming for Managing the Customer Relationship in Contractual Setting

Ueda, Masao

The Japanese Journal of Behaviourmetrics, 46(2) 97-106, Sep, 2019 Peer-reviewed
Proposal of a method to identify recall ability and brand associations

M. Ueda

International Journal of Market Research, Jul, 2019 Peer-reviewedLead authorCorresponding author
A shopping-path length estimation using Markov-chain-based shopper dynamics model

Shunichi O, M. Ueda, K. Yoshimoto

Operations and Supply Chain Management: An International Journal (In-press), Feb, 2019 Peer-reviewed
Shelf-space Allocation Model with Demand Learning

K. Ishichi, S. Ohmori, M. Ueda, K. Yoshimoto

Operations and Supply Chain Management: An International, 12(1) 24-30, Jan, 2019 Peer-reviewed
Method for Measuring Brand Image Using Reaction Time and Hierarchical Bayesian Model

Masao Ueda

Proceedings of the Asia Pacific Industrial Engineering & Management Systems Conference 2017, Dec, 2017 Peer-reviewed
Measurement of the Degree of Brand Purchase Intention by Using Reaction Time

Ueda, Masao

Proceedings of the Asia Pacific Industrial Engineering & Management Systems Conference 2016, Dec, 2016 Peer-reviewed
Understanding of Changes of Brand Association Network with Time

Masao Ueda

The Japanese Journal of Behaviormetrics, 43(1) 69-83, 2016 Peer-reviewed
Understanding of brand image by the strength of the connection of the brand association: utilizing utilizing graded response model of item response theory

Operations research as a management science [r]esearch, 60(12) 728-738, Dec, 2015 Peer-reviewed
反応時間の測定によるブランド・イメージの管理手法の検討

上田雅夫

日経広告研究所報, 49(283) 2-9, Oct, 2015
Review of the Method Collecting the Brand Association

Ueda, Masao

The Bulletin of the Graduate School of Commerce, 78 67-86, Mar, 2014 Peer-reviewedLead author
Collection of Brand Association for Brand Management

Ueda, Masao

The Japanese Journal of Behaviormetrics, 40(2) 115-122, Sep, 2013 Peer-reviewedLead author
Proposal of How to Summarize the Survey Data Collecting from the Social Community

Masao Ueda

Communications of the Operations Research Society of Japan, 58(8) 449-454, Aug, 2013 Peer-reviewedInvited
Social Media and the Future of Marketing - Current Usage by the Consumers

Ueda, Masao

Bulletin of Nikkei Advertising Research Institute, 46(5) 24-30, Oct, 2012
Analysis of Purchase History of the Online Supermarket

Ueda, Masao

The Journal of Marketing and Distribution, 496(1) 65-73, Jun, 2012
Utilizing of Brand Association Network for Marketing

Ueda, Masao

Bulletin of Nikkei Advertising Research Institute, 47(2) 26-31, Apr, 2012
Possibility of qualitative research by Twitter

Ueda, Masao

Marketing Researcher, 116(116) 53-62, Dec, 2011 Peer-reviewed

Books and Other Publications

マーケティングの力: 最重要概念・理論枠組み集 (単行本)

(Role: Contributor)

有斐閣, May 9, 2023 (ISBN: 4641166137)
データサイエンス入門：データ取得・可視化・分析の全体像がわかる (単行本)

上田雅夫, 後藤正幸 (Role: Joint author)

有斐閣, Dec 26, 2022 (ISBN: 4641166110)
消費者行動の実証研究

守口, 剛, 上田, 雅夫, 奥瀬, 喜之, 鶴見, 裕之 (Role: Joint editor)

中央経済社, Dec 27, 2018 (ISBN: 4502282618)
マーケティング・リサーチ入門 (有斐閣アルマSpecialized)

星野崇宏, 上田雅夫 (Role: Joint author)

有斐閣, Dec 25, 2018 (ISBN: 4641221162)
消費者心理学

山田一成, 池内裕美, 平木いくみ, 秋山学, 小林めぐみ, 上田雅夫, 高橋広之, 田中智恵, 山田あゆみ, 大久保暢俊, 宮澤薫, 佐野美智子 (Role: Contributor)

勁草書房, Oct 3, 2018 (ISBN: 432625128X)
マーケティング・エンジニアリング入門 (有斐閣アルマ)

上田雅夫, 生田目崇 (Role: Joint author)

有斐閣, Feb 18, 2017 (ISBN: 4641220824)
ブランド戦略全書

田中洋, 青木幸弘, 阿久津聡, 久保田進彦, 萩原雅之・上田雅夫, 余田拓郎, 松下光司, 小林哲, 陶山計介, 足立勝, 徐誠敏, 本庄加代子 (Role: Contributor)

有斐閣, Nov 7, 2014 (ISBN: 4641164509)
ビッグデータに踊らされないための統計データ使いこなし術

上田雅夫

宝島社, Jan 22, 2014 (ISBN: 4800220173)
インストア・マーチャンダイジング: 製配販コラボレーションによる売場作り

流通経済研究所 (Role: Contributor)

日本経済新聞出版社, Jul 1, 2008 (ISBN: 453231402X)
マーケット・セグメンテーション―購買履歴データを用いた販売機会の発見 (専修大学商学研究所叢書)

中村博, 上田雅夫, 生田目崇, 佐藤栄作, 鶴見裕之 (Role: Contributor)

白桃書房, Mar 1, 2008 (ISBN: 4561661700)
Webマーケティングの科学―リサーチとネットワーク

井上, 哲浩, 日本マーケティング・サイエンス学会 (Role: Contributor)

千倉書房, Feb 1, 2007 (ISBN: 4805108746)
POS・顧客データの分析と活用

流通経済研究所 (Role: Contributor)

同文舘出版, May 31, 2003 (ISBN: 4495639315)

Presentations

Proposal of Risk Management Method Focusing on Superior Loyal Customers - Application of Extreme Value Statistics to Marketing

Masao Ueda

Jul 23, 2022
An Indicator to Measure the Relationship Between Firms and Consumers based on the Subjective Well-Being of Consumers

Ueda, Masao

HCI International 2022 Conference, Jun 30, 2022
幸福を実現するEnabling Factorの探索

上田雅夫, 西井正造, 武部貴則

日本マーケティングサイエンス学会第110回研究大会, Dec 5, 2021
主観的厚生による企業評価指標の安定性の確認

上田雅夫

日本行動計量学会第49回大会, Aug 31, 2021
Data Science、Big Dataの活⽤と消費者⾏動研究

上田雅夫

第61回消費者行動研究コンファレンス, Oct 25, 2020 Invited
Examination on the Possibility of Corporate Assessment Using Consumers' Subjective Well-Being

Ueda, M

Oct 25, 2020
Examination on the Possibility of Corporate Assessment Using Consumers' Subjective Well-Being

Ueda, M

Sep, 2020
Criteria for Choosing Between a Cash or Credit Card Payment, Estimated by a Threshold Random Effects Model

Ikeda, A, M. Ueda, T. Moriguchi

The 20th Asia Pacific Industrial Engineering And Management Systems (APIEMS 2019), Dec 3, 2019
主観的厚生を用いた企業評価の検討

上田雅夫

第59回消費者行動研究コンファレンス, Oct 26, 2019
Evaluation of Brand Association at Two Different Points in Time

Ueda, Masao

2019 INFORMS Marketing Science Conference, Jun 20, 2019
反応時間と変量効果モデルを用いたブランド・イメージの測定法の提案

上田雅夫

第56回消費者行動研究コンファレンス, May 19, 2018
Proposal of Indicator Assumed by Zero-Inflated Poisson Distribution for Brand and Category Management

Ueda, Masao

Asia Pacific Industrial Engineering & Management Systems Conference 2018, Dec 7, 2018
Proposal Method to Evaluate Brand Image by Using Psychophysical Function

Ueda, Masao

Informs Marketing Science Conference 2018, Jun 14, 2018
Psychophysical Functionを利用したブランド・イメージの測定

上田雅夫

日本商業学会関東部会・3月研究会, Mar 17, 2018
0過剰ポアソン分布を用いたロイヤルティ指標の提案〜購入率×ロイヤルティの代替として

上田雅夫

日本マーケティング・サイエンス学会第102回研究大会, Dec 3, 2017
Proposal of the Method to Diagnose Brand Image and Ability of a Respondent by Using Reaction Time and Hierarchy Model

Masao Ueda

Conference of the International Federation of Classification Societies 2017, Aug, 2017, the International Federation of Classification Societies
Study on Research Using Reaction Tme

Masao Ueda

The 45th Annual Meetings of the Behaviormetric Society, Aug, 2017, The Behaviormetric Society of Japan
Measurement of Brand Relationships by Using Purchase Records

Masao Ueda

The 44th annual meeting of the Behaviormetric Society of Japan, Sep, 2016, The Behaviormetric Society of Japan
Measuremt of Brand Purchase Intention by Using Reaction Time

Dec, 2015, Japan Institute of Marketing Science
Proposal of the Method to Measure Consumers’ Acceptable Price with Considering the Process of Decision‐Making

Masao Ueda

Informs Annual Meeting 2015, Nov 1, 2015, Informs

Professional Memberships

Research Projects

A Study on Individual Differences in Subjective Well-being and Changes over Time

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2025
データ駆動型社会の基盤をなす次世代実験計画技術の開発と実証的評価

科学研究費助成事業基盤研究(A), 基盤研究(A), 日本学術振興会, Apr, 2021 - Mar, 2025

後藤正幸, 上田雅夫, 守口剛, 関庸一, 鈴木秀男, 生田目崇, 小林学, 三川健太, 山下遥
ソーシャル・メディアを用いた情報発信における効率的な管理手法に関する検討

公益財団法人野村マネジメント・スクール, Oct, 2023 - Sep, 2024
購買履歴データと健康情報の融合による疫学的消費行動モデルの構築

科学研究費助成事業挑戦的研究(開拓), 挑戦的研究(開拓), 日本学術振興会, Jul, 2021 - Mar, 2024

中谷朋昭, 阿部貴行, 田栗正隆, 上田雅夫, 小泉和之, 岩崎学
裾の厚い確率分布による超優良顧客の管理指標の検討

一般社団法人日本リテンションマーケティング協会, Apr, 2023 - Mar, 2024
Research on the Possibility of Corporate Evaluation by Using Consumer's Subjective Well-being

Grants-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2019 - Mar, 2022

Ueda Masao
「共生社会」をつくるアートコミュニケーション共創拠点

産学が連携した研究開発成果の展開研究成果展開事業共創の場形成支援共創の場形成支援プログラム(COI-NEXT) 共創分野(育成型), 科学技術振興機構, 2021 - 2022

上田雅夫
食生活の変化とフードサービス業の未来

研究助成, 日本フードサービス学会, Apr, 2003 - Mar, 2004

Profile Information

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Research Areas

Committee Memberships

Papers

Books and Other Publications

Presentations

Professional Memberships

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