Hikaru Yamamoto

Hikaru Yamamoto is an Associate Professor of the Faculty of Economics, Seikei University. Prior to this, she was a Research Associate at the Faculty of Economics, The University of Tokyo. She received Ph.D. (2007) and MA (2001) degrees in Economics from The University of Tokyo and a BA in Politics (1996) from Keio University. Her research specifically examines internet marketing, especially personal influence and word-of-mouth. She has been active in international conferences in the field of marketing and information technology, and has received awards from Japan Institute of Marketing Science and Japan Association of Consumer Studies. She has work experience as an Assistant Account Executive at Leo Burnett-Kyodo and she currently serves as marketing and business strategy consultant for various firms including a major advertising agency, a mobile service provider, an internet service provider, a theme park, and a fast food chain.