Profile Information

Affiliation
Junior Associate Professor, Faculty of International Fashion, Professional Institute of International Fashion
Collaborative Researcher, Research Division, International Research Center for Japanese Studies
Visiting Professor / Representive in Japan, NGUYEN TRAI UNIVERSITY
Part-time Lecturer, Faculty of Economics, Kobe International University
Part-time Lecturer, Faculty of Education, Kyoto University of Education
Degree
PhD(Mar, 2008, Bukkyo University)

ORCID ID
 https://orcid.org/0009-0006-4053-2118
J-GLOBAL ID
200901064369036536
researchmap Member ID
5000092807

External link

Education
BA, Bukkyo University, 2003
MA, The Graduate School of Education Bukkyo University, 2005
PhD, The Graduate School of Education Bukkyo University, 2008

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Dr Ryuen Hiramatsu, born in 1980, conducts research on cosmetic psychology and cosmetic culture. He has appeared in many TV programmes such as NTV's "Tokoro-san no Megaten!", CX's "Mezamashi Doyoubi" and NHK's "Kiwameru! Nakagoshi Noriko no Kyoubijin Gaku". His major study, "Looking at Japanese Culture through Cosmetics", and his other research have been used as questions in the entrance exams of Kansai University and Showa Women's University, and have attracted the interest of both researchers and non-researchers.

Dr Ryuen Hiramatsu researches cosmetics. Cosmetic research is certainly not standard in Japan and the rest of the world. This is because facial care and the use of cosmetics to cover the face with pigment are related to the issue of beauty and ugliness. Dr Hiramatsu simply makes cosmetics the subject of this research. Cosmetics have a significant impact on society, one that defines what is beautiful and what is ugly, as well as telling us how to become beautiful. He focused his research on these points. From time to time, his research didn't progress because he was afraid of criticism of the subject of his research and of himself. But cosmetics are not an abstract object, it is a tangible social and cultural phenomenon. Moreover, cosmetics are a custom based on a way of behaving and a set of values related to things such as society, culture and psychology. Cosmetics are one of the results of what culture and society create and could be called a projection drawing. In addition, people learn from society and culture how they should look and then use cosmetics accordingly. Therefore, researching cosmetics is not just a way to satisfy my curiosity, but a way to predict the future development of society and culture. This shows that the subject has real value.


Research History

  30

Research Projects

  19

Books and Other Publications

  17

Papers

  47

Presentations

  44

Other

  53

Works

  2

Misc.

  87

Professional Memberships

  4

Teaching Experience

  79

Social Activities

  1