This study reports on a fashion show held by Gifu City Women's College Fashion Design students in cooperation with Gifu Prefecture, Gifu City and Gifu Apparel Fashion Industry. The purpose of the fashion show is to promote new exciting fashion among young people in the Gifu area. Students visited eleven apparel companies to select the Fashion products and lend them. They gathered and coordinated the costumes to construct the fashion show. The study tells in pictures and words of the preparation, challenges, and success of the fashion show.