Naoki Nagashima

J-GLOBAL         Last updated: May 1, 2019 at 17:49
Naoki Nagashima
Toyo University
Faculty of Business Administration
Ph.D.(Tsukuba University), M.A.(Guke University)
Research funding number

Research Areas

  • Management / Commerce / Service Marketing


Apr 2008
Oct 2011
Business Science Department, Tsukuba University
Aug 1994
May 1996
Graduate School, Duke University
Apr 1980
Mar 1984
Department of Economics, University of Tokyo

Awards & Honors

Jan 2003
Expectation and Consumption, Award for Excellent Paper, Network for Policy Analysis

Published Papers

”A Thought on Foreign Market Entry Processes: From the Cases of Japan’s Service Businesses”
Naoki Nagashima, Yoshie Nagashima
American Journal of Management   18(4) Forthcoming   Jan 2019   [Refereed]
“New Market Entry to India and Vietnam: Decision-Making by Japanese Service Businesses”
Nagashima Naoki & Nagashima Yoshie
Journal of Advancements in Applied Business Research   6(3) 5-16   Jul 2017   [Refereed]
“Understanding Consumers’ Satisfaction and Loyalty: A Comparative Study of Services in India and Japan”
Nagashima Yoshie & Nagashima Naoki
Advances in Economics and Business   5(5) 246-255   Apr 2017   [Refereed]
“Traits of Urban Middle Class Consumers in India - Satisfaction and Loyalty Observed from Eat-out Experiences”
Nagashima Naoki & Nagashima Yoshie
Journal of Business and Economics   7(8) 1246-1259   Feb 2017   [Refereed]
“Satisfaction and Loyalty of India’s Middle Class Consumers: A Comparative Study of Café Chains in India and Japan,” Journal of Strategic and International Studies, Vol. 11, No.4, pp.17-29.
Nagashima Naoki & Nagashima Yoshie
11(4) 17-29   Jul 2016   [Refereed]
“How Are Shopping Experience Evaluated?: A Methodological Proposal to Understand Consumers as Shoppers”
Nagashima Naoki, Nag Biswajit, & Nagashima Yoshie
Journal of Marketing Development and Competitiveness   9(1) 115-128   Apr 2015   [Refereed]
Service Evaluation and Process
Naoki Nagashima, Chizuru Nishio
Journal of marketing & distribution   16(1) 35-59   Nov 2013   [Refereed]
Deviations in Projects: Cases of Business Consulting Projects
Naoki Nagashima, Seiji Shindo
Japanese Journal of Administrative Science   26(2) 97-113   Aug 2013   [Refereed]
Comparative Study of Japanese and Korean Firms in the Indian Market
Naoki Nagashima, Yshie Nagashima
Journal of International Business   5(1) 17-36   Apr 2013   [Refereed]
Structure of Service Evaluation
Naoki Nagashima
Tsukuba University   1-167   Oct 2011   [Refereed]
Transitory Nature of Evaluation Focus during Service Processes
Naoki Nagashima
Japan Journal of Consumer Behavior   16(1) 37-58   Oct 2009   [Refereed]
Expectation and Consumption
Naoki Nagashima
Fujitsu Research Institute, Economic Review   7(1) 56-75   Jan 2003
Information Search and Consumer Behavior: How Do Consumers Utilize Information on the Internet?
Naoki Nagashima, Seiji Shindo
Journal of the Japan Society for Management Information   11(3) 17-36   Dec 2002   [Refereed]
Journal of the Japan Society for Management Information   11(3) 17-36   Sep 2002
The journal of Information Science and Technology Association   40(12) 826-831   Dec 1990

Books etc

Finding Latent Needs and its Application to Product Development
Naoki Nagashima (Part:Joint Work, Using Voices Expressed in Social Media)
Sep 2013   
Business Psychology Vol.3 Psychology of Marketing
Naoki Nagashima (Part:Joint Work, Chapter 9)
Chuo-Keizai   Aug 2013