Takahiro Chiba

• The Effects of Packaging Color on Consumer Behavior 

  伊山紗矢, 下平莉子, 長谷田彩乃, 升岡穂乃実, 山下真依, 千葉貴宏

  Aug 10, 2018
• Development of the New Consumers' Demand Model: An Extension of the Bandwagon/Snob Effects 

  植田章稔, 村岡歩実, 久保涼夏, 田茂井 良, 千葉貴宏

  Aug 9, 2018
• Effective Visual Conditions of Consumer Goods: Focusing on Package Color and Various Factors 

  伊山紗矢, 下平莉子, 長谷田彩乃, 升岡穂乃実, 山下真依, 千葉貴宏

  Aug 9, 2018
• Consumer Attitudes Toward Celebrity Advertising: Analysis Through Balance Theory 

  有元 遥, 三浦永太郎, 渡辺 栞, 千葉貴宏

  Apr 21, 2017
• Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes 

  千葉貴宏

  Academy of Marketing Science, Jul, 2013
• Service Recovery Satisfaction Model with Expectation and Equity Standards 

  千葉貴宏, 小野晃典

  American Marketing Association, Feb, 2013