CHEN Shu-Ching (Shu-Ching CHEN) - マイポータル

基本情報

所属: 立命館アジア太平洋大学国際経営学部教授

学位: Doctor of Philosophy(University of Adelaide, Australia)
Master of Science(University of Stirling, U.K.)

J-GLOBAL ID: 201201042475064338
researchmap会員ID: 7000000839

研究キーワード

Consumer experience; Customer value; Consumer journey; Market orientation; Customer loyalty; Service employees; E-loyalty; Online community; Branding; Hospitality; Pricing; Marketing channel; Employee experience

研究分野

人文・社会 / 商学 / Marketing

論文

Managing Conflicts to Improve the Retail Networks in China: Replication Research with Extensions

Shu-Ching Chen

Asia Pacific Journal of Marketing and Logistics 2022年査読有り
Effects of Concealing vs. Displaying Prices on Consumer Perceptions of Hospitality Products

Jungkeun Kim, Jihoon Jhang, Seongseop (Sam) Kim, Shu-Ching Chen

International Journal of Hospitality Management 2021年査読有り
The Role of Competition in the Service Encounter: The Loyal Consumer Perspective

CHEN Shu-ching

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era 2016年査読有り
Customer Loyalty in the Auction E-service

Shu-Ching Chen

Encyclopedia of E-Commerce Development, Implementation, and Management 1563-1571 2016年査読有り
Customer experience of value in the service encounter

Shu-Ching Chen

Making a Difference Through Marketing: A Quest for Diverse Perspectives 143-155 2016年査読有り
The relative contribution of love and trust towards customer loyalty

Shu-Ching Chen, Pascale G. Quester

Australasian Marketing Journal 23(1) 13-18 2015年2月1日査読有り
Customer value and customer loyalty: Is competition a missing link?

Shu-Ching Chen

Journal of Retailing and Consumer Services 22(January) 107-116 2015年査読有り
The customer satisfaction-loyalty relation in an interactive e-service setting: The mediators

Shu-Ching Chen

Journal of Retailing and Consumer Services 19(2) 202-210 2012年査読有り
Service Encounter: Loyalty, Customer Value and Competition

Shu-Ching Chen, Mavondo, F.T

Delivering Value in Turbulent Times 2011年査読有り
A Value-based Perspective of Market Orientation and Customer Service

Shu-Ching Chen, Quester, P

Journal of Retailing and Consumer Services 16(3) 197-206 2009年査読有り
Implementation and outcomes of customer value: A dyadic perspective

Shu-Ching Chen, Pascale G. Quester

SERVICE INDUSTRIES JOURNAL 27(6) 779-794 2007年査読有り
Modelling Store Loyalty: Perceived Value in Market Orientation Practice

Shu-Ching Chen, Quester, P

Journal of Services Marketing 20(3) 188-198 2006年査読有り
Developing a Value-based Measure of Market Orientation in an Interactive Service Relationship

Shu-Ching Chen, Quester, P

Journal of Marketing Management 21(7/8) 779-808 2005年査読有り
Understanding Customer Value in the Market-oriented Service: The Employee-Consumer Perspectives

Shu-Ching Chen

International Association for Chinese Management Research (IACMR) 2005年査読有り

書籍等出版物

Marketing Opportunities and Challenges in a Changing Global Marketplace

Springer 2020年
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Springer 2016年
Encyclopedia of E-Commerce Development, Implementation, and Management

IGI Global 2016年
Making a Difference through Marketing: A Quest for Diverse Perspectives

Springer 2016年
Delivering Value in Turbulent Times

American Marketing Association 2011年
Project Management

Hwa-Tai Publishing Company 2001年

講演・口頭発表等

Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention

CHEN Shu-ching

Academy of Marketing Science 2019年
Customer Experience, Value, Satisfaction and Loyalty: Implications in Hospitality

CHEN Shu-ching

Advances in Hospitality and Tourism Marketing and Management Conference 2018年
A Study of Branding in the Higher Education Sector

CHEN Shu-ching

Public Lecture, Asia Institute Tasmania, The University of Tasmania 2018年招待有り
Improving Business Practices through Marketing Insights

CHEN Shu-ching

Asia Pacific Conference 2018年
Customer Experiences and Consumer Journeys

CHEN Shu-ching

European Institute of Retailing and Services Studies 2017年
Exploring Customer Experience of Value for Customer Loyalty: A Review and Implications

CHEN Shu-ching

European Institute of Retailing and Services Studies 2016年
Value Branding in Higher Education

CHEN Shu-ching

Joint Seminar of Auckland Business School and New Zealand Asia Institute, The University of Auckland 2016年招待有り
Service Branding in Higher Education: A Preliminary Study in Japan

CHEN Shu-ching

European Institute of Retailing and Services Studies 2015年11月
The Relative Contribution of Love and Trust toward Customer Loyalty

Naples Forum on Service 2015年
The Relative Contribution of Love and Trust toward Customer Loyalty

Annual conference of Academy of Marketing Science (AMS) 2014年
What does Competition Matter in the Moments of Truth? A Dyadic View

Frontiers in Service 2013年
The Missing Link between Customer Value and Loyalty in the Moments of Truth

International Research Symposium on Service Excellence in Management, QUIS 13 2013年
Customer Loyalty: Trust and Love in Service

CHEN Shu-Ching

Proceedings of European Institute of Retailing and Services Studies (EIRASS) Conference 2012年
Subtext and Play-text in a Hairdresser Online Discussion Forum

CHEN Shu-Ching, Fachira, I, Sayers, J

Proceedings of 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference 2011年
Service Encounter: Loyalty, Customer Value and Competition

American Marketing Association (AMA) Summer Marketing Educators' Conference 2011年
A Study of Customer E-loyalty: The Role of Mediators

Annual Conference, Academy of Marketing Science (AMS) 2010年
The Efficacy of the Predictions for Customer Retention in an Interactive Relationship

Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC) 2009年
A Study of the Mediators on the Customer Satisfaction-Loyalty Relationship in Non-Store Retailing Context

The 38th European Marketing Academy (EMAC) Conference 2009年
Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach

Annual Conference, Academy of Marketing Science (AMS) 2009年
A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences

Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC) 2008年

もっとみる

所属学協会

共同研究・競争的資金等の研究課題

Value Branding in Higher Education

The Japan Society for the Promotion of Science (JSPS), Ministry of Education, Culture, Sports, Science and Technology The Grants-in-Aid for Scientific Research 2015年10月 - 2019年3月
Behavioral Decision Theories and Applications in Management Sciences

Chinese Education Ministry Changjiang Scholars and Innovative Research Team in University 2009年 - 2011年
A Study of Multi-Store Loyalty

The Natural Science Foundation of China (NSFC) Research grants 2007年 - 2009年
Brand Competition in Highly Heterogonous Consumer Environment

The Natural Science Foundation of China (NSFC) Research grants 2005年 - 2007年
Value branding
Service encounters