YOKOYAMA Narimasa

J-GLOBAL         Last updated: Aug 23, 2019 at 09:32
 
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Name
YOKOYAMA Narimasa
Affiliation
Hosei University
Section
Faculty of Business AdministrationDepartment of Markets and Management
Degree
Doctor of Commercial Science(Kobe University)
Research funding number
70461126

Research Areas

 
 

Published Papers

 
The characteristics of Japanese small and medium-sized retailers’ business succession
Yokoyama, N & D. H. Ryu
Proceedings of the 7th Oxford Asia Retail Conference   1-18   Sep 2014   [Refereed]
On-site Innovation in Japanese Local Grocery Chain Stores
Yokoyama, N., M. Takimoto and M. Takemura
Proceedings of XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth   1-8   Jun 2013   [Refereed]
Small and Medium-Sized Retailers Compete against Global Giants by Local Adaptation: Market Structure of Grocery Distribution in Japan
Yokoyama, N., M. Takimoto, and M. Takemura
Proceedings of the 38th Annual Macromarketing Conference (Schulich School of Business, York University, Canada)   218-229   Jun 2013   [Refereed]
The Competitive Advantage of Regional Grocery Chain Stores in Japan
Proceedings of The Asian Retailing and Distribution Workshop   1-20   Dec 2012   [Refereed]
The Relationship between Distribution Policy and Small Retailers in Japan
Proceedings of The Asian Retailing and Distribution Workshop   1-14   Nov 2007   [Refereed]

Books etc

 
Market Your Way to Growth
May 2013   ISBN:978-4-502-48200

Conference Activities & Talks

 
The characteristics of Japanese small and medium-sized retailers’ business succession
Yokoyama, N., & D.H. Ryu
7th Oxford Asia Retail Conference: The Impact of Retailing in Emerging and Mature Markets   26 Sep 2014   Oxford Institute of Retail Management :Said Business School
On-site innovation in Japanese local grocery chain stores
Yokoyama, N., M. Takimoto and M. Takemura
XXIV ISPIM Conference: “Innovating in Global Markets: Challenges for Sustainable Growth”   19 Jun 2013   
Small and Medium-Sized Retailers Compete against Global Giants by Local adaptation: Market Structure of Grocery Distribution in Japan
Yokoyama, N., M. Takimoto, and M. Takemura
The 38th Annual Macromarketing Conference   6 Jun 2013   
The competitive advantage of regional grocery chain stores in Japan
The 10th SARD Workshop "New opportunity and challenge for Asian retail development in the next decade"   2 Dec 2012   The Society of Asian Retailing and Distribution
The relationship between distribution policy and small retailers in Japan
The 5th SARD workshop "public policy and retail internationalization"   24 Nov 2007   the society of asian retailing and distribution