Togawa Taku
(外川 拓)Profile Information
- Affiliation
- Associate Professor, Faculty of Economics, Department of Management, Sophia University
- Degree
-
Ph.D. in Marketing(2018, Waseda University)
- Contact information
- togawasophia.ac.jp
- Researcher number
- 10636848
- J-GLOBAL ID
- 201201063736710272
- researchmap Member ID
- 7000001644
Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.
Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Personality and Social Psychology Bulletin, Motivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.
Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.
Research Interests
3Research Areas
1Research History
8-
Sep, 2022 - Present
-
Apr, 2020 - Present
-
Apr, 2013 - Present
-
Apr, 2013 - Present
-
Apr, 2016 - Mar, 2020
-
Aug, 2016 - Nov, 2016
-
Apr, 2013 - Mar, 2016
-
Apr, 2012 - Mar, 2013
Committee Memberships
9-
Jul, 2022 - Present
-
Apr, 2022 - Present
-
Jun, 2021 - Present
-
Apr, 2021 - Present
-
Apr, 2018 - Present
-
May, 2013 - Present
-
Apr, 2018 - Mar, 2022
Awards
8-
Oct, 2019
Papers
34-
Journal of Business Research, 160 113801, May, 2023 Peer-reviewedLead authorCorresponding author
-
Japan Marketing Journal, 42(3) 6-16, Jan 10, 2023 Peer-reviewedInvited
-
Japan Marketing Journal, 42(3) 27-38, Jan 10, 2023 Peer-reviewedInvitedLead authorCorresponding author
-
Current Opinion in Behavioral Sciences, 48 101223-101223, Dec, 2022 Peer-reviewedInvitedLast author
-
Journal of Consumer Psychology, 32(4) 687-698, Oct, 2022 Peer-reviewedLead authorCorresponding author
-
Personality and Social Psychology Bulletin, 48(5) 807-820, May, 2022 Peer-reviewed
-
Food Quality and Preference, 96 104436, Mar, 2022 Peer-reviewed
-
Japan Marketing Journal, 41(2) 60-71, Sep, 2021 Peer-reviewedInvited
-
上智經濟論集, 66(1-2) 19-36, Mar, 2021 Lead authorCorresponding author
-
Psychology & Marketing, 38(1) 7-20, Jan, 2021 Peer-reviewed
-
Motivation Science, 6(4) 386-400, Dec, 2020 Peer-reviewed
-
The Journal of Chiba University of Commerce, 58(1) 1-17, Jul 31, 2020
-
Journal of Retailing, 95(4) 204-218, Dec, 2019 Peer-reviewedLead authorCorresponding author
-
Marketing Intelligence and Planning, 38(3) 269-282, Dec, 2019 Peer-reviewedLead authorCorresponding author
-
マーケティングジャーナル, 38(4) 20-34, Mar, 2019 Peer-reviewedInvited
-
マーケティングジャーナル, 38(4) 35-46, Mar, 2019 Peer-reviewedInvited
-
流通情報, (536) 29-38, Jan, 2019 InvitedLead authorCorresponding author
-
Journal of Marketing Behavior, 3(3) 241-249, Dec, 2018 Peer-reviewedLead authorCorresponding author
-
千葉商大紀要, 55(2) 123-142, Mar, 2018
-
千葉商大論叢, 55(2) 135-154, Mar, 2018
Misc.
14-
學鐙, (2022年夏号), Jun, 2022 InvitedLead authorCorresponding author
-
DIAMOND Chain Store, 50(7) 21-21, Apr, 2019
-
マーケティングホライズン, 726 29-29, Mar, 2019 InvitedLead authorCorresponding author
-
DIAMOND Chain Store, 50(2) 42, Feb, 2019
-
DIAMOND Chain Store, 49(20) 26, Nov, 2018
-
Japan Marketing Journal, 38(2) 107-118, Sep, 2018
-
CUC View & Vision, (43) 70-74, Mar, 2017 Invited
-
消費者行動研究, 23(1) 61-66, Oct, 2016
-
DIAMOND Chain Store Age, 47(18) 106-107, Oct, 2016 Invited
-
DIAMOND Chain Store Age, 47(15) 102-103, Sep, 2016 Invited
-
DIAMOND Chain Store Age, 47(15) 82-83, Sep, 2016 Invited
-
Japan marketing journal, 31(121) 107-117, Jun, 2011 Invited
-
季刊マーケティングジャーナル, 31(121) 118-127, Jun, 2011 Invited
-
季刊マーケティングジャーナル, 30(119) 107-119, Jan, 2011 Invited
Books and Other Publications
6-
Yuhikaku, Nov 30, 2023 (ISBN: 9784641166226)
-
Yuhikaku, May 10, 2023 (ISBN: 9784641166134)
-
千倉書房, Aug, 2019
-
碩学舎, Mar, 2019
-
朝日新聞出版, Apr, 2013
Presentations
77-
Effects of social exclusion on prosocial consumption: The moderating role of group members and normsThe 74th JSMD Conference, May 26, 2024, Japan Society of Marketing and Distribution
-
How will 'brands' and 'brand strategies' change in the digital age?, Jan 28, 2024, Research Group of Brand Communication Invited
-
The Now and Future of Sensory Marketing, Jan 27, 2024, Waseda University Institute of Marketing Communication; Waseda University Institute of Consumer Behavior Invited
-
ID-POS Marketing Conference, Jan 26, 2024, SEGMENT ON2 Co.,Ltd. Invited
-
Japanese Association of Industrial/Organizational Psychology (Consumer Behavior Section, 151st Sectional Conference), Dec 16, 2023 Invited
-
Association for Consumer Research, ACR 2023 Conference, Oct 27, 2023
-
Association for Consumer Research, ACR 2023 Conference, Oct 27, 2023
-
European Association for Consumer Research 2023, Jul 7, 2023
-
Society for Consumer Psychology, 2023 SCP Annual Conference, Mar 3, 2023
-
Association for Consumer Research, ACR 2022 Conference, Oct, 2022
-
American Marketing Association, AMA 2022 Summer Academic Conference, Aug 12, 2022
-
American Marketing Association, AMA 2022 Summer Academic Conference, Aug 12, 2022
-
Invited Lecture at Research Institute of Business Administration, Waseda University, Jun 6, 2022 Invited
-
European Marketing Academy (EMAC), Annual Conference 2022, May 26, 2022
-
日本マーケティング学会 カンファレンス2021 リサーチプロジェクト・セッション, Oct 17, 2021 Invited
-
日本消費者行動研究学会 第63回消費者行動研究コンファレンス, Oct 9, 2021 Invited
-
日本商業学会 第71回 全国研究大会, May 30, 2021
-
日本消費者行動研究学会 第62回消費者行動研究コンファレンス, May 23, 2021
-
日本消費者行動研究学会 第62回消費者行動研究コンファレンス, May 23, 2021
-
日本消費者行動研究学会 第62回消費者行動研究コンファレンス, May 23, 2021
Teaching Experience
23-
Apr, 2025 - Present
-
Apr, 2024 - Present
-
Apr, 2020 - Present
-
Apr, 2020 - Present
-
Apr, 2020 - Present
-
Sep, 2023 - Mar, 2024
-
Apr, 2022 - Mar, 2024
-
Apr, 2020 - Mar, 2024
Professional Memberships
8Research Projects
24-
Special Funds for the Promotion of Academic Research, Free Subjects, Sophia University, Aug, 2023 - Mar, 2026
-
Grants-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2026
-
科学研究費(基盤研究A), 独立行政法人日本学術振興会, Apr, 2019 - Mar, 2024
-
Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2020 - Mar, 2023
-
Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2020 - Mar, 2023
-
科学研究費(基盤研究B), 独立行政法人日本学術振興会, Apr, 2019 - Mar, 2023
-
科学研究費(基盤研究C), 独立行政法人日本学術振興会, Apr, 2019 - Mar, 2022
-
吉田秀雄記念事業財団研究助成, 公益財団法人吉田秀雄記念事業財団, Apr, 2019 - Mar, 2021
-
Research Grant, The Great Britain Sasakawa Foundation, Jul, 2018 - Jul, 2020
-
Standard Grant (#1626733), National Science Foundation, Jul, 2016 - Jul, 2020
-
科学研究費研究成果公開促進費(学術図書), 独立行政法人日本学術振興会, Apr, 2019 - Mar, 2020
-
研究プロジェクト, 日本広告学会, Oct, 2017 - Sep, 2019
-
科学研究費(基盤研究B), 独立行政法人日本学術振興会, Apr, 2016 - Mar, 2019
-
科学研究費(基盤研究C), 独立行政法人日本学術振興会, Apr, 2016 - Mar, 2019
-
科学研究費(基盤研究B), 独立行政法人日本学術振興会, Apr, 2015 - Mar, 2019
-
科学研究費(基盤研究C), 独立行政法人日本学術振興会, Apr, 2014 - Mar, 2017
-
科学研究費(基盤研究B), 独立行政法人日本学術振興会, Apr, 2013 - Mar, 2017
-
科学研究費(基盤研究B), 独立行政法人日本学術振興会, Apr, 2013 - Mar, 2017
-
学術研究助成, 千葉商科大学, Apr, 2015 - Mar, 2016
Academic Activities
18Media Coverage
6-
リテールアド・コンソーシアム, Aug, 2022 Internet
-
リテールアド・コンソーシアム, Aug, 2022 Internet
-
宣伝会議, AdverTimes(アドタイ), Feb 5, 2021 Internet
-
翔泳社, MarkeZine, Jan 29, 2020 Internet
-
ザ・ビューレック社, ザ・ビューレック, 第470巻、4~5頁, Apr, 2019 Promotional material
-
日経広告研究所, 日経広告研究所報, 第293号, Apr, 2017 Promotional material
Social Activities
13