In Asian developing countries, energy saving has become a crucial issue in sustainable development. However, in countries that possess weak government regulations and market mechanisms, industries are expected to save energy voluntarily. Therefore, corporate social responsibility (CSR) can serve as an important incentive to encourage companies to take voluntary actions.In this paper, we analyze CSR recognition and energy-saving actions taken by companies located in two Asian cities. The results of a questionnaire survey revealed that a positive relation exists between CSR recognition and energy saving. In developing countries, CSR develops based on concerns expressed by local cultures and communities. This indicates that the positive relationships that exist between CSR and energy-saving actions reflect the social norms of these communities. The results suggest that policies that encourage companies to enhance their CSR activities in society can serve as effective incentives to encourage energy-saving actions. •In Asian cities, energy saving has become a crucial issue in sustainable development.•CSR can serve as an important incentive to take voluntary energy saving actions.© 2014.