FUKUCHI Hiroyuki

J-GLOBAL         Last updated: Jun 29, 2019 at 03:59
FUKUCHI Hiroyuki
Hitotsubashi University
Graduate School of Business Administration Department of Business Administration
Job title
Associate Professor
Ph.D in Commerce and Management(Hitotsubashi University)
Research funding number


Hiroyuki Fukuchi is an Associate Professor at Hitotsubashi University Business School in Japan.
His main research interest is organizational adaptation process to their market environments. My current research topics are as follows.
(1) How does organizational structure, especially the distribution of
power among related functional areas, affect marketing strategy?
(2) How do Japanese MNCs enter and adapt to emerging markets?
(3) What are the antecedents and consequences of organizational usage
of marketing metrics?

Research Interests


Research Areas


Academic & Professional Experience

Apr 2017
Mar 2018
Associate Professor, Faculty of Commerce and Management, Hitotsubashi University
Apr 2018
Associate Professor, Graduate School of Business Administration Department of Business Administration, Hitotsubashi University


Apr 1999
Mar 2003
Faculty of Commerce, Hitotsubashi University
Apr 2003
Mar 2005
Graduate School, Division of Commerce, Hitotsubashi University
Apr 2005
Mar 2009
Graduate School, Division of Commerce, Hitotsubashi University

Published Papers

Nakagawa, K., Nakagawa, M., Fukuchi, H., Sasaki, M., and Tada, K.
Journal of International Business and Economics   6(2) 1-17   Dec 2018   [Refereed]
This study examines whether the Japanese management style should be reconsidered in emerging markets,
from the subsidiary control perspective. Japanese companies have a specific management style and they are
used to bringing their specific managem...
The Dual-Structure of Distribution Channels in Emerging Markets: A Review and Future Research Agenda From the View Point of Emerging Market Strategy (jointly worked)
Tada, K., M. Nakagawa, and H. Fukuchi
Journal of Business Management   (41) 40-51   Oct 2018   [Refereed]
Koichi NAKAGAWA, Kazumi TADA, Hiroyuki FUKUCHI
Cross-Cultural Management Journal   11(1)    Aug 2017   [Refereed]
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi and Masato Sasaki
GSTF Journal on Business Review (GBR)   5(1) 28-37   Apr 2017   [Refereed]
In this study, a questionnaire survey was conducted among 824 people who had the experience of being posted overseas for at least one year (of whom, 657 had been involved in a business for the overseas market) in order to explore the factors behin...
H. Fukuchi
Journal of Marketing & Distribution   19(3) 43-67   Apr 2017   [Refereed]
This study investigates how the cross-functional dispersion of marketing activities in a firm affects its market-oriented process. We discuss both the effect of marketing functional group's influence on the organizational market-oriented process a...


Channel-Specific Advantages in Emerging Market: Theoretical Framework and Research Propositions (jointly worked)
Tada, K., Fukuchi, H. and Nakagawa, K.
Academy of International Business Annual Conference 2018, Minneapolis      Jun 2018   [Refereed]

Books etc

Management Revolution at Matsushita Electric Industrial
Itami, T., K. Tanaka, T. Kato, and M. Nakano (Part:Contributor, Transformation of Sales and Marketing (Chapter 3))
Yuhikaku   Dec 2007   ISBN:978-4-641-16310-2
Marketing Strategy and Organizational Processes: An Empirical Study on Japanese Firms (jointly worked)
Yamashita, Y., G. Fukutomi, H. Fukuchi, W. Uehara, and M. Sasaki (Part:Joint Work)
Yuhikaku   Dec 2012   ISBN:978-4-641-16398-0
The Basic Concepts and Words of Business Administration (jointly worked)
Ihara, H., K. Hirano, Y. Kanno, and H. Fukuchi (Part:Joint Work)
Minerva Shobo   Apr 2013   ISBN:978-4-623-06441-0

Conference Activities & Talks

Dispersion of Marketing Functions of Japanese Firms: Influence, Capability, and Business Performance
W. Uehara, Y. Yamashita, M. Sasaki, G. Fukutomi, and H. Fukuchi
The 15th Asia-Pacific Researchers in Organization Studies Conference   14 Feb 2013   Asia-Pasific Researchers in Organizational Studies
Management of Foreign Countries: Power, Knowledge Transfer and Trust
M. Sasaki, Y. Yamashita, Y. Washida, W. Uehara, G. Fukutomi, H. Fukuchi
SMS Annual Conference   28 Sep 2013   Strategic Management Society
Effect of Control and Crossvergence on Knowledge Building in Emerging Markets: Evidence from Japanese Multinationals
Nakagawa, K., Tada, K., Imagawa, T., Nakagawa, M., and Fukuchi, H.
SMS Annual Conference   3 Oct 2015   Strategic Management Society
Dual-structure of distribution channels in emerging markets: Review, integration and future research agenda
Kazumi Tada, Mitsuru Nakagawa, Hiroyuki Fukuchi
EIBA (European International Business Academy) 2017 Milan Conference   14 Dec 2017   EIBA (European International Business Academy)
The dual-structure of distribution channels in emerging markets (DCEM)—which is to say, channels that include both traditional and modern retail systems—is one of the significant characteristics of consumer goods markets in emerging countries. Our...
Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm
Yuko Yamashita, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi
Association of Marketing Theory and Practice (AMTP) 2018 Annual Meeting   14 Mar 2018   Association of Marketing Theory and Practice (AMTP)
Our research investigates the factors that promote the use of marketing metrics in an organization. Besides the comprehensiveness of marketing performance measurement system in an organization, we focus on aspects of organizational behavioral, esp...