De Maeyer Peter (Peter De Maeyer) - マイポータル

基本情報

所属: 上智大学国際教養学部国際教養学科准教授

学位: Master of Science in Electrical Engingee(ゲント大学)
経営学修士(アールト大学)
経営学博士(コロンビア大学)

J-GLOBAL ID: 201801007988242023
researchmap会員ID: 7000024841

研究キーワード

Financial services marketing, marketing research, advertising

研究分野

その他 / その他 /

論文

Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis

Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer

International Journal of Bank Marketing 39(7) 1446-1478 2021年10月28日
Drivers of continuance intention with mobile banking apps

Chayawan Poromatikul, Peter De Maeyer, Kannika Leelapanyalert, Simon Zaby

International Journal of Bank Marketing Forthcoming 2019年7月19日査読有り
Determinants of extended warranty prices for consumer durables

Hooman Estelami, Peter De Maeyer, Nicholas Estelami

JOURNAL OF PRODUCT AND BRAND MANAGEMENT 25(7) 687-699 2016年査読有り
Billboard and cinema advertising: Missed opportunity or spoiled arms?

Steffi Frison, Marnik G. Dekimpe, Christophe Croux, Peter De Maeyer

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 31(4) 425-433 2014年12月
Applying the peak-end rule of remembered satisfaction to reference prices

22(3) 2013年査読有り
Impact of online consumer reviews on sales and price strategies: a review and directions for future research

Journal of Product and Brand Management 21(2) 2012年査読有り
Consumer perceptions of third party product quality ratings

Peter De Maeyer, Hooman Estelami

JOURNAL OF BUSINESS RESEARCH 64(10) 1067-1073 2011年10月査読有り
An exploratory study of divided pricing effects on financial service quality expectations

Journal of Financial Services Marketing 15 2010年
Identifying customer satisfaction niches through kernel density estimation

Handbook of niche marketing: Principles and practice 2006年
Product category determinants of price knowledge for durable consumer goods

H Estelami, P De Maeyer

JOURNAL OF RETAILING 80(2) 129-137 2004年
Customer reactions to service provider over-generosity

Journal of Service Research 4(2) 2002年
A visual approach for identifying consumer satisfaction segments

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 11 1997年

MISC

Drivers of Prices for Extended Product Warranties: An Extended Abstract

Proceedings of the Academy of Marketing Science 2017年査読有り