2019年7月19日
Drivers of continuance intention with mobile banking apps
International Journal of Bank Marketing
- ,
- ,
- ,
- 巻
- Forthcoming
- 号
- 記述言語
- 英語
- 掲載種別
- 研究論文（学術雑誌）
- DOI
- 10.1108/IJBM-08-2018-0224
- 出版者・発行元
- Emerald
The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ meaningfully in this regard.
- ID情報
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- DOI : 10.1108/IJBM-08-2018-0224
- ISSN : 0265-2323