論文

査読有り
2011年10月

Consumer perceptions of third party product quality ratings

JOURNAL OF BUSINESS RESEARCH
  • Peter De Maeyer
  • ,
  • Hooman Estelami

64
10
開始ページ
1067
終了ページ
1073
記述言語
英語
掲載種別
研究論文(学術雑誌)
DOI
10.1016/j.jbusres.2011.02.001
出版者・発行元
ELSEVIER SCIENCE INC

Consumers increasingly rely on product quality information provided by third-party product ratings organizations. These organizations undertake the task of examining and testing competing products in the marketplace, establishing the level of quality associated with each product, and communicating this information to consumers. Despite the important role of product quality ratings in consumer decisions little research has been conducted to establish the factors which may influence consumer perceptions of these ratings. This paper examines the role of the information content provided by product quality ratings organizations on consumer perceptions. Furthermore, the influence of contextual variables, namely information cost, product category and advertising content, is examined. The results indicate that both content and context significantly influence consumer perceptions of source credibility and their intentions to use the product quality ratings in their purchase decisions. (C) 2011 Elsevier Inc. All rights reserved.

リンク情報
DOI
https://doi.org/10.1016/j.jbusres.2011.02.001
Web of Science
https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=JSTA_CEL&SrcApp=J_Gate_JST&DestLinkType=FullRecord&KeyUT=WOS:000293432900007&DestApp=WOS_CPL
ID情報
  • DOI : 10.1016/j.jbusres.2011.02.001
  • ISSN : 0148-2963
  • Web of Science ID : WOS:000293432900007

エクスポート
BibTeX RIS