Peter De Maeyer - My portal

Profile Information

Affiliation: Associate Professor, Faculty of Liberal Arts, Department of Liberal Arts, Sophia University

Degree: Master of Science in Electrical Engingeering(Gent University)
Master of Business Administration(Aalto University)
PhD in Business(Columbia University)

J-GLOBAL ID: 201801007988242023
researchmap Member ID: 7000024841

Research Interests

Financial services marketing, marketing research, advertising

Research Areas

Other / Other /

Papers

Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis

Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer

International Journal of Bank Marketing, 39(7) 1446-1478, Oct 28, 2021
Drivers of continuance intention with mobile banking apps

Chayawan Poromatikul, Peter De Maeyer, Kannika Leelapanyalert, Simon Zaby

International Journal of Bank Marketing, Forthcoming, Jul 19, 2019 Peer-reviewed
Determinants of extended warranty prices for consumer durables

Hooman Estelami, Peter De Maeyer, Nicholas Estelami

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 25(7) 687-699, 2016 Peer-reviewed
Billboard and cinema advertising: Missed opportunity or spoiled arms?

Steffi Frison, Marnik G. Dekimpe, Christophe Croux, Peter De Maeyer

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 31(4) 425-433, Dec, 2014
Applying the peak-end rule of remembered satisfaction to reference prices

22(3), 2013 Peer-reviewed
Impact of online consumer reviews on sales and price strategies: a review and directions for future research

Journal of Product and Brand Management, 21(2), 2012 Peer-reviewed
Consumer perceptions of third party product quality ratings

Peter De Maeyer, Hooman Estelami

JOURNAL OF BUSINESS RESEARCH, 64(10) 1067-1073, Oct, 2011 Peer-reviewed
An exploratory study of divided pricing effects on financial service quality expectations

Journal of Financial Services Marketing, 15, 2010
Identifying customer satisfaction niches through kernel density estimation

Handbook of niche marketing: Principles and practice, 2006
Product category determinants of price knowledge for durable consumer goods

H Estelami, P De Maeyer

JOURNAL OF RETAILING, 80(2) 129-137, 2004
Customer reactions to service provider over-generosity

Journal of Service Research, 4(2), 2002
A visual approach for identifying consumer satisfaction segments

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 11, 1997

Misc.

Drivers of Prices for Extended Product Warranties: An Extended Abstract

Proceedings of the Academy of Marketing Science, 2017 Peer-reviewed