Marutschke David (David Marutschke) - マイポータル

基本情報

所属: 大阪経済大学経営学部経営学科准教授

学位: 博士（日本学科）(2011年4月テュービンゲン大学)

研究者番号: 30815329
J-GLOBAL ID: 201801013326168770
researchmap会員ID: 7000026599

研究キーワード

研究分野

人文・社会 / 経営学 /

経歴

2021年4月 - 現在

大阪経済大学, 経営学部
2020年4月 - 2021年3月

創価大学, 経営学部
2016年4月 - 2020年3月

創価大学, 経営学部
2011年3月 - 2016年3月

J.D. Power Asia Pacific Inc., Tokyo, Power Solutions Division, Project Manager and Consultant
2006年 - 2006年

Interpreter and assistant for Daimler AG in Sindelfingen, Germany
2003年 - 2003年

Internship at Volkswagen Group Japan, VTT division (Technical Representative, Tokyo)

学歴

論文

アニメとラグジュアリーファッション：スタジオジブリとロエベによる型破りなブランドマーチャンダイジング

6(2) 2025年12月16日査読有り責任著者
Product Experience Along the Customer Journey : A New Look at Perceived Quality Through Time

David Marutschke

Osaka Keidai Ronshu 76(3) 23-32 2025年9月15日
Customer Experience Management - a guided Framework for Qualitative Research

Journal of Serviceology 8(2) 1-6 2023年7月査読有り
Considerations on the Customer Experience Management Cycle

Marutschke David

The Review of Business Administration 44(1) 3-11 2020年5月
Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study

Marutschke David, Gournelos Ted

Serviceology for Services 1189(1) 206-216 2020年4月査読有り
A big data approach with law and business domain expert assessment

「Daniel Moritz Marutschke」「David Marutschke」「Hans Peter Marutschke」

ICIC Express Letters – International Journal of Research and Surveys 13(7) 609-616 2019年7月査読有り
Diversification of Private Labels in the Japanese Retail Industry

The Review of Business Administration 43(2) 55-82 2019年5月
Understanding Fluency and Friction in Customer Experience Management

Marutschke, David

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments 88-108 2019年5月査読有り筆頭著者
Employee Well-being and Engagement – a Growing Challenge for the Japanese Economy

David Marutschke

The Review of Business Administration 41(1) 107-121 2017年5月筆頭著者
Two-Stage Spinoff Asset Impairment Theory: The Spinoff of Kraft by Altria

David Marutschke, Ted Azarmi

SSRN (Social Science Research Network) 1-33 2012年4月

MISC

Report of the 20th International SME Study Forum

Business economy (58) 39-42 2023年3月9日
Analyzing Customer Experience from a Process Management Perspective

2022年3月1日

書籍等出版物

Perceived Quality and Quality Inspection in the Light of Automotive Mobility’s Digital Transformation—A Perspective of Car Importers in Japan

David Marutschke

Springer Singapore 2023年4月1日査読有り
Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study

Part of the Communications in Computer and Information Science book series (CCIS, volume 1189) (担当:共著)

Springer Nature Singapore Pte Ltd. 2020年4月査読有り
Understanding Fluency and Friction in Customer Experience Management

(担当:共著)

IGI Global 2019年5月査読有り
Continuous Improvement Strategies – Japanese Convenience Store Systems

2012年4月
Continuous Improvement Strategies - Japanese Convenience Store Systems

Palgrave Macmillan 2012年 (ISBN: 9780230355668)
Continuous Improvement Strategies - Japanese Convenience Store Systems

Palgrave Macmillan 2012年 (ISBN: 9780230355668)
Continuous Improvement Strategies – Japanese Convenience Store Systems

Palgrave Macmillan 2011年 (ISBN: 0230347932)
Continuous Improvement Strategies – Japanese Convenience Store Systems

Palgrave Macmillan 2011年 (ISBN: 0230347932)

講演・口頭発表等

Energizing Luxury Fashion Brands – Social Media Analysis and Case Study

The Fourth EAJS (European Association for Japanese Studies) Conference, Tohoku University, Japan 2025年9月21日 European Association for Japanese Studies
Energizing Luxury Fashion Brands – Social Media and Collaborations with Japanese Anime

2025 American Marketing Association (AMA) Global SIG conference, Sidney, Australia 2025年5月25日 American Marketing Association (AMA)
A framework to understand and holistically manage experiences

The 8th International Conference on Serviceology (ICServ2023), Tokyo, Japan 2023年9月15日 Society for Serviceology
Customer experience management as a new form of value creation

17th International Conference of the European Association of Japanese Studies 2023年8月19日 EAJS (European Association for Japanese Studies)
Analyzing Customer Experience from a Process Management Perspective

The 10th domestic Conference of Society for Serviceology 2022年3月7日
Quality management of car importers in Japan

16th EAJS International Conference 2021 2021年8月1日 European Association for Japanese Studies
Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study

The 7th International Conference on Serviceology (ICServ2020) 2020年3月1日 Society for Serviceology
Holistic measurement approach of customer experiences ? Findings from a Japanese new car buyer study

Society of Serviceology - ICServ2020 2020年3月
Development of a Holistic Evaluation Method of Customer Experiences

59th Conference of the Japan Association for Consumer Studies 2019年10月1日 Japan Association for Consumer Studies
Understanding fluency and friction in customer experience management

3rd Annual Conference of the Japan Economy Network 2018年9月5日 Japan Economy Network
Understanding fluency and friction in customer experience management

Japan Economic Network (JEN) Conference in Zurich, Switzerland 2018年
Private label brand strategies in Japan: Opportunities to satisfy dynamically changing consumer needs

15th EAJS International Conference 2017, Lisbon, Portugal 2017年9月1日 European Association for Japanese Studies

共同研究・競争的資金等の研究課題

Unconventional Collaborations Between Luxury Brands and Japanese Anime to create Shared Brand Experiences

科学研究費助成事業基盤研究（C） 2026年4月 - 2028年3月
Understanding Customer Experience Management

独立行政法人日本学術振興会科学研究費助成事業若手研究 2019年4月 - 2024年3月