The purpose of this paper is to discuss the relation between interactivity and the degree of KAWAII for characters.It is also our problems that whence comes th`e KAWAII, fun' o`r amiability' of `a character'? It is shown that we proposethe visual communication model from the Shannon and Weaver process model of communication, and the interactionexists between the character and the audience. The element that can decide the interactive degree of the charactershows the relation to the story that the character has. Interest appears as a result of interactivity of characters. It isalso shown that KAWAII proposes to appear as a function of interactivity.