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HONJO Kayoko

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HONJO Kayoko

Last updated: Aug 24, 2019 at 23:50

Name	HONJO Kayoko
E-mail	kayoko.honjogmail.com
Affiliation	Toyo Gakuen University
Section	Faculty of Comprehensive Business Administration

Research Interests

Branding(9) , Marketing(319)

Research Areas

Science education/Educational technology / Science education /
Management / Commerce /
Management / Management /

Published Papers

A Study on the Breakthrough of the Brand Value : From the Perspective of Cultural Branding

本庄加代子

現代経営経済研究 4(2) 21-50 Mar 2017 [Refereed]

Effectiveness of Protect Management Theory in Overcoming PBL Issues

本庄加代子

東洋学園大学紀要 (25) 145-164 Mar 2017 [Refereed]

Open Innovation and management Customer Value

本庄加代子

現代経営経済研究 4(1) 102-140 Mar 2016 [Refereed]

Association Memberships

Japan Association for College and University Education(172) , JAPAN SOCIETY FOR CORPORATE COMMUNICATION STUDIES(33) , THE SOCIETY OF PROJECT MANAGEMENT(53) , American Marketing Association(34) , JAPAN ACADEMY OF BUSINESS ADMINISTRATION(188) , THE ACADEMIC ASSOCIATION FOR ORGANIZATIONAL SCIENCE(324) , Japan Marketing Academy(121) , JAPAN SOCIETY OF MARKETING & DISTRIBUTION(88)

Social Contribution

外国人を書道で「おもてなし」で、学生の国際感覚を身近なものへ

[TV or radio appearance] 20 Feb 2019