Ai Hisano

J-GLOBAL         Last updated: Jun 24, 2019 at 13:41
Ai Hisano
Kyoto University
PhD(University of Delaware), MA(University of Delaware), MA(University of Tokyo), BA(University of Tokyo)

Academic & Professional Experience

Senior Lecturer, Kyoto University Graduate School of Economics
Senior Lecturer, Kyoto University Graduate School of Economics
Jul 2016
Jun 2017
Harvard-Necomen Postdoctoral Fellow, Harvard Business School
Nov 2014
May 2015
Smithsonian Predoctoral Fellowship, National Museum of American History, Smithsonian Institute

Research Areas


Published Papers

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
Ai Hisano
Harvard Business School Working Paper      May 2017
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture,
Ai Hisano
Harvard Business School Working Paper      May 2017
Selling Food in Clear Packages: The Development of Cellophane and the Expansion of Self-service Merchandising in the United States, 1920s-1950s (forthcoming)
Ai Hisano
International Journal of Food Design      2017   [Refereed]
Book review, Michael A. Haedicke, Organizing Organic: Conflict and Compromise in an Emerging Market (Stanford: Stanford University Press, 2016)
Ai Hisano
Business History Review   91(2) 431-433   2017   [Invited]
Olivia Lum: Wanting to Save the World
Ai Hisano (with Geoffrey Jones)
Harvard Business School Teaching Note      Dec 2016
Teaching material for the case method
Christian Dior: A New Look for Haute Couture
Ai Hisano (with Geoffrey Jones)
Harvard Business School Teaching Note      Nov 2016
Teaching material for the case method
Ai Hisano
Business History Review   90(3) 483-504   Oct 2016   [Refereed]
"Eye Appeal Is Buy Appeal": Business Creates the Color of Foods, 1870-1970
Ai Hisano
PhD Diss.      2016
Ai Hisano
Digest: A Journal of Foodways and Culture (web journal)   2(Summer)    2013

Books etc

Visualizing Taste: Business, Color and the Creation of American Food
Ai Hisano
Harvard University Press   2019   
Encyclopedia entries, “Shoku bunka [Food culture]” and “Ekusasaizu, himan, shokuiku [Exercise, obesity, and food education],” in Amerika bunka jiten [Encyclopedia of American culture], ed. Yuko Matsumoto (forthcoming)
Ai Hisano (Part:Contributor)
Tokyo: Maruzen   2017   
“Food Additives” and “Consistency of Food Products/Ingredients” in Food Issues: An Encyclopedia
Ai Hisano (Part:Joint Work)
Sage   2015   

Conference Activities & Talks

Capitalism and the Senses: Recreating Consumer Experience [Invited]
Ai Hisano
Seeking the Unconventional in Forging Histories of Capitalism, Harvard Business School   May 2019   
Capitalism of the Senses: Food, Color, and the Creation of Modern Visual Culture
Ai Hisano
Business History Conference   Mar 2019   
Sensory Capitalism: The Creation of New Visuality and the Food Business
Ai Hisano
Congress of Business History Society of Japan   Sep 2018   
Reimagining the Natural in the American Food Industry
Ai Hisano
Society for Social Studies of Science Annual Meeting   Aug 2018   
Natural Colors and the Palette of Domesticity in the Nineteenth-Century United States (accepted)
Ai Hisano
World Economic History Congress   Aug 2018   

Awards & Honors

Doctoral Dissertation Award, Northeastern Association of Graduate Schools
Mar 2017
Wilbur Owen Sypherd Prize (the best dissertation in the humanities), University of Delaware
Stephen Salsbury Fellowship, Center for the History of Business, Technology, and Society
Bassett-Ferguson Fellowship, Department of History, University of Delaware
Smithsonian Predoctoral Fellowship, National Museum of American History, Smithsonian Institution

Teaching Experience


Research Grants & Projects

Othmer Library Travel Grant
Chemical Heritage Foundation: 
Project Year: Mar 2017       Investigator(s): Ai Hisano
Henry Belin du Pont Research Grants
Hagley Museum and Library: 
Project Year: 2014       Investigator(s): Ai Hisano
John Furr Fellowship for J. Walter Thompson Company Research
Hartman Center, Duke University: 
Project Year: Jul 2013       Investigator(s): Ai Hisano
Summer Research Fellowship in Material Culture Studies
Delaware Public Humanities Institute: 
Project Year: 2012       Investigator(s): Ai Hisano
Research Grant
Japan-U.S. Friendship Commission: 
Project Year: Aug 2005       Investigator(s): Ai Hisano