Ai Hisano - My portal - researchmap

Profile Information

Affiliation: Interfaculty Initiative in Information Studies Graduate School of Interdisciplinary Information Studies, The University of Tokyo

Degree: PhD(2016, University of Delaware)
MA(University of Delaware)
MA(2006, University of Tokyo)
BA(2004, University of Tokyo)

J-GLOBAL ID: 201301082509287160
researchmap Member ID: B000229352

Research History

5

Apr, 2021

Associate Professor, Interfaculty Initiative in Information Studies Graduate School of Interdisciplinary Information Studies, The University of Tokyo
Jul, 2017 - Mar, 2021

Senior Lecturer, Graduate School of Economics, Kyoto University
Jul, 2016 - Jun, 2017

Harvard-Necomen Postdoctoral Fellow, Harvard Business School
Nov, 2014 - May, 2015

Smithsonian Predoctoral Fellowship, National Museum of American History, Smithsonian Institute
Senior Lecturer, Kyoto University Graduate School of Economics

Research Areas

4

Research Interests

12

Books and Other Publications

4

Shikakuka suru mikaku: Shoku wo irodoru shihonshugi [Visualizing Taste: Capitalism and a color of food]

Ai Hisano

Iwanami Shoten, 2021 (ISBN: 9784004319023)
Visualizing Taste: How Business Changed the Look of What You Eat

Ai Hisano

Harvard University Press, 2019
Encyclopedia entries, “Shoku bunka [Food culture]” and “Ekusasaizu, himan, shokuiku [Exercise, obesity, and food education],” in Amerika bunka jiten [Encyclopedia of American culture], ed. Yuko Matsumoto (forthcoming)

Ai Hisano (Role: Contributor)

Tokyo: Maruzen, 2017
“Food Additives” and “Consistency of Food Products/Ingredients” in Food Issues: An Encyclopedia

Ai Hisano (Role: Contributor)

Sage, 2015

Papers

16

The ‘Wine Revolution’ in the United States, 1960–1980: Narratives and Category Creation

Ai Hisano, Nathaniel Chapman

Business History, 2021 Peer-reviewedLead author
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture,

Ai Hisano

Harvard Business School Working Paper, May, 2017
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

Ai Hisano

Harvard Business School Working Paper, May, 2017
Book review, Michael A. Haedicke, Organizing Organic: Conflict and Compromise in an Emerging Market (Stanford: Stanford University Press, 2016)

Ai Hisano

Business History Review, 91(2) 431-433, 2017
Selling Food in Clear Packages: The Development of Cellophane and the Expansion of Self-service Merchandising in the United States, 1920s-1950s (forthcoming)

Ai Hisano

International Journal of Food Design, 2017 Peer-reviewed
Olivia Lum: Wanting to Save the World

Ai Hisano, i, Geoffrey Jones

Harvard Business School Teaching Note, Dec, 2016
Christian Dior: A New Look for Haute Couture

Ai Hisano, i, Geoffrey Jones

Harvard Business School Teaching Note, Nov, 2016
Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870-1940

Ai Hisano

Harvard Business School Working Paper, Oct, 2016
366

The Rise of Synthetic Colors in the American Food Industry, 1870-1940

Ai Hisano

BUSINESS HISTORY REVIEW, 90(3) 483-504, Oct, 2016 Peer-reviewed
"Eye Appeal Is Buy Appeal": Business Creates the Color of Foods, 1870-1970

Ai Hisano

PhD Diss., 2016
Negotiating Taste: Food Market Research in the Hagley Library

Ai Hisano

Digest: A Journal of Foodways and Culture (web journal), 2(Summer), 2013
Book Review, Carolyn M. Goldstein, Creating Consumers: Home Economists in Twentieth-Century America (Chapel Hill: University of North Carolina Press, 2012)

Ai Hisano

Business History Review, 87(2) 381-384, 2013 Invited
Book Review, Ruth Oldenziel and Karin Zachmann, eds., Cold War Kitchen: Americanization, Technology, and European Users (Cambridge, MA: MIT Press, 2009)

Ai Hisano

Journal of Cold War Studies, 15(1) 166-168, 2013 Invited
Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America

Ai Hisano

Japanese Journal of American Studies, 21 211-230, 2010 Peer-reviewed
459

The Portraits of Betty Crocker and the transformation of American society

Ai Hisano

Pacific and American Studies, 9 128-141, 2009 Peer-reviewed
Betty Crocker and American Women in the Twentieth Century

Ai Hisano

MA Thesis,, 2006

Awards

4

Research Projects

15

Global Economic History of Industry Dynamics: Heterogeneity and Boundaries of Industries

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Grant-in-Aid for Scientific Research (B), Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2027

Takafumi Kurosawa, Rika Fujioka, Momoko Kawakami, Pierre-Yves Donzé, Akira Tanaka, Ai Hisano, Kenichi Miyata
五感を活用した製造・マーケティング戦略の発展ー国際比較による経営史的研究

科学研究費助成事業若手研究, 若手研究, 日本学術振興会, Apr, 2018 - Mar, 2022

小田愛
Franklin Research Grant, American Philosophical Association

Jan, 2018 - Dec, 2018
Othmer Library Travel Grant

Chemical Heritage Foundation, Mar, 2017

Ai Hisano
Bassett-Ferguson Fellowship

Department of History, University of Delaware, Jul, 2015 - Aug, 2015
Smithsonian Predoctoral Fellowship

National Museum of American History, Smithsonian Institution, Oct, 2014 - May, 2015
Stephen Salsbury Fellowship

Center for the History of Business, Technology, and Society, 2015
Lemelson Center Fellowship

Lemelson Center, National Museum of American History, Smithsonian Institution, Oct, 2014 - Nov, 2014
Henry Belin du Pont Research Grants

Hagley Museum and Library, 2014

Ai Hisano
John Furr Fellowship for J. Walter Thompson Company Research

Hartman Center, Duke University, Jul, 2013

Ai Hisano
Stephen Salsbury Fellowship

Center for the History of Business, Technology, and Society, 2013
Summer Research Fellowship in Material Culture Studies

Delaware Public Humanities Institute, 2012

Ai Hisano
Fulbright Grant

2009 - 2011
Professional Development Award

Graduate and Professional Education, University of Delaware, 2011
Research Grant

Japan-U.S. Friendship Commission, Aug, 2005

Ai Hisano

Presentations

35

"Modern Smile: Affective Labor and Japanese Department Store Restaurants, 1900s–1930s"

Ai Hisano

European Business History Association, Jun 24, 2022
"The Judgement of Modern Aesthetics: Creating the Science of the Senses in the Mid-Twentieth-Century United States" (canceled)

Ai Hisano

American Historical Association, Jan, 2022
"Use Not Perfumery to Flavor Soup’: Aesthetic Judgement in the Science of the Senses"

Ai Hisano

Hagley Conference, Capitalism and the Senses, Nov 5, 2020
"Reshaping an Industry: Industrialization, Globalization, and the Transformation of Food from the Late Nineteenth to the Early Twentieth Century"

Ai Hisano

World Congress of Business History, Sep, 2020
"A Category as Cultural Production: The Transformation of Taste and Labor Struggle in the U.S. Wine Industry" (canceled)

Ai Hisano, Nathaniel Chapman

American Sociological Association, Aug, 2020
"Between Global and Local: The Dynamics of the Food Industry" (canceled)

Ai Hisano

Business History Conference, Mar, 2020
Visualizing Taste: How Business Changed the Look of What You Eat

Ai Hisano

Arkansas Tech University Interdisciplinary Research Series, Nov 6, 2019 Invited
Creating a Visual Fantasy: Sensory Appeal and the Presentation of Naturalness in Food Photography in the Interwar United States

Ai Hisano

Hagley Conference, "Commercial Pictures and the Arts and Technics of Visual Persuasion", Nov, 2019
The Boundary between Taste and Vision: Food Regulation and Business Strategies in the United States during the 1960s

Ai Hisano

International Institute of Language and Culture Studies, Ritsumeikan University, Oct 25, 2019 Invited
Business and the Senses: The Rise of Mass Consumer Society and the Transformation of Visuality in the United States at the Turn of the Twentieth Century

Ai Hisano

Business History Society of Japan Hokkaido Workshop, Sep 17, 2019 Invited
Capitalism of the Senses: Business, Color, and the Standardization of Food in the United States, 1870s–1930s

Ai Hisano

European Business History Association, Aug, 2019
Capitalism and the Senses: Recreating Consumer Experience

Ai Hisano

Seeking the Unconventional in Forging Histories of Capitalism, Harvard Business School, May, 2019 Invited
Capitalism of the Senses: Food, Color, and the Creation of Modern Visual Culture

Ai Hisano

Business History Conference, Mar, 2019
Sensory Capitalism: The Creation of New Visuality and the Food Business

Ai Hisano

Congress of Business History Society of Japan, Sep, 2018
Natural Colors and the Palette of Domesticity in the Nineteenth-Century United States (accepted)

Ai Hisano

World Economic History Congress, Aug, 2018
Reimagining the Natural in the American Food Industry

Ai Hisano

Society for Social Studies of Science Annual Meeting, Aug, 2018
The Co-Creation of Standardized Colors in the American Food Industry, 1870s-1930s

Ai Hisano

40th History of Technology Conference, Colors in Technology – Technology of Colors, Nov, 2017
Imagining the Color of Nature: The Florida Citrus Industry and Color Management Practice, 1930s-1950s

Ai Hisano

Society for the History of Technology Annual Meeting, Oct, 2017
Visualization of Taste: Mass Marketing, Regulation, and the Co-Creation of Color in the American Food Industry at the Turn of the Twentieth Century

Ai Hisano

Japanese Association of American Studies, Jun, 2017
"The Eye Says Buy": Color and the Creation of the American Food Market, 1920s-1940s

Ai Hisano

Business History Conference, Mar, 2017

More

Committee Memberships

7

2022 - Present

Shimizu Hiroshi Award Selection Committee, The Japanese Association for American Studies
2021 - Present

Routledge International Studies in Business History, Series Co-editor
2021 - Present

American History Editorial Board, Japanese Association for American History
2020 - Present

Editorial Board, Journal of International Food Design
2017 - Present

Book Review Board, Business History Review
2019 - 2022

Trustee, Business History Conference
2022

Annual Meeting Program Committee, Business History Conference

Professional Memberships

4

Teaching Experience

1

World History II (teaching assistant) (University of Delaware)