Alessandro Comai

J-GLOBAL         Last updated: Nov 20, 2019 at 18:09
Alessandro Comai
International University of Japan

Research Areas


Academic & Professional Experience

Jan 2018
Associate Professor, Marketing Department, International University of Japan
Oct 2011
Mar 2012
Part time Associate Professor (Type 2), University of Pompeu Fabra
Sep 2004
Sep 2011
Part time Associate Professor (Type 1), University of Pompeu Fabra
Jan 2005
Jun 2005
Visiting Professor, TUT Tampere University of Technology


Oct 2001
Jan 2016
PhD, Marketing, ESADE Business school
Oct 2001
Jun 2006
DEA, ESADE Business school
Sep 1998
Jun 2000
MBA, Universidad Pompeu Fabra
Sep 1996
May 1997
B.Sc in Engineering, Engineering School, University of Coventry

Awards & Honors

Jul 2019
Reviewer Editorial Board, World Open Innovation Conference 2019 (WOIC)
Jun 2019
Conference Chair - Marketing Track, 6th International Conference on Indo-Pacific Studies at MLIC
Apr 2019
Reviewer for the Journal, World Patent Information
Dec 2018
Invited as a Reviewer, El professional de la Información
Dec 2018
Editorial Board, Editorial Board invited, International Journal of Big Data Management (IJBDM)

Published Papers

Alessandro Comai
The Journal of Technology Transfer      Nov 2019   [Refereed]
The purpose of this paper is to understand to what extent Open Innovation (OI) is utilized in R&D departments by using patents as a main source. The paper adopts the "designation of the inventor" as a new method for detecting Open or Closed Innova...
Alessandro Comai
World Patent Information   55    Dec 2018   [Refereed]
Although access to open and commercial digital sources is easily available thanks to the proliferation of the internet, R&D departments still face the challenge of how to analyze information from several sources. This paper addresses this issue sp...
Competitive Intelligence Expenses: Organizational Characteristics and Environmental Contingencies
Alessandro Comai
ESADE Business school - URL      Jan 2016   [Refereed]
Alessandro Comai with Villarroel G., Carlos; Karmelic-Pavlov, Vesna; Fernández O., Antonella; Arriagada V., Catalina
Interciencia - Journal of Science and Technology of the America   40(11) 751-757   Nov 2015   [Refereed]
We present the Technological Surveillance and Competitive Intelligence Unit, designed and implemented at the Universidad de Tarapacá, Arica, Chile, with support from the Innovation for Competitiveness Fund (2011), financed by the Regional Governme...
Alessandro Comai
World Future Review   6(4) 477-484   Dec 2014   [Refereed][Invited]
Nowadays, managers and policymakers are overwhelmed by the volume of information coming from databases and the Internet. The ability to zero in on significant data and form reliable information sources is even more difficult. Choosing, collecting,...
Alessandro Comai
Profesional de la Informacion   2(5) 489-494   Sep 2012   [Refereed]
Description of some of the critical issues that a competitive intelligence and surveillance technology professional has to take into account when implementing such functions in an organization. The achievements and challenges summarized in the tex...
Alessandro Comai
El profesional de la Información   15(6) 452-458   Nov 2006   [Refereed]
The article analyses the needs of users, in terms of use, and the importance attributed to the different functions of the applications. Forty seven characteristics have been identified that can be of interest to professionals in the areas of techn...
Alessandro Comai
Frontiers of e-Business Research 2004   II 397-413   Apr 2005   [Refereed][Invited]
The purpose of this paper is to put forward a research framework capable of detecting the hidden needs of a firm in terms of type of formal competitive intelligence program (CIP). The model will focus on the internal and external determinants whic...
Competitive Intelligence in Spain: a Situational Appraisal
Alessandro Comai with Joaquín Tena Millán
Journal of Competitive Intelligence and Management   2(3)    Oct 2004   [Refereed]
Global Code of Ethics and Competitive Intelligence Purposes: an Ethical Perspective on Competitors
Alessandro Comai
Journal of Competitive Intelligence and Management   2(1)    2004   [Refereed][Invited]
Alessandro Comai Joaquín Tena Millán
El profesional de la Información   10(5) 4-10   May 2001   [Refereed]
This article describes the different purposes that competitive intelligence can serve in a company. Three categories of intelligence arise from
corporate needs, while a fourth one stems from personal requirements. Furthermore, the article describe...


CASE STUDY: Genbei: a Japanese company manufacturing beach sandals
Alessandro Comai
   Oct 2019
CASE STUDY: Supreme: the billion-dollar streetwear brand
Alessandro Comai
   Sep 2019
Introduction Supreme was founded in Manhattan (NY) in April 1994. From the beginning, the design of this streetwear brand was inspired by skaters and artists from downtown New York. The Supreme brand rapidly became popular among the younger gener...
CASE STUDY: Pink Lady®: Marketing Apple Fruits
Alessandro Comai
   Aug 2019
Introduction: Since the introduction of brand Pink Lady® in 1979, this new apple fruit has achieved a leading position in the fruits industry and it is available in more than 90 countries. In 2017 Pink Lady® was ranked at the thirteen position wor...
The development of the Business Intelligence function in 4 Finnish case Companies
Alessandro Comai with Virpi Pirttimäki and Mika Hannula
Not published Report      Jun 2005
La inteligencia competitiva en la planificación estratégica y financiera
Alessandro Comai with Joaquín Tena Millán
Harvard-Deusto Finanza y Contabilidad   (56)    2003   [Refereed]

Books etc

Establishing a World-Class Competitive Intelligence Function
Alessandro Comai and John E. Prescott (Part:Joint Work)
Barcelona, Emecom Ediciones ISBN 13: 978-84-935178-2-3   Mar 2007   ISBN:978-84-935178-2-3
This workbook is the essences of a multistage research project and provides the foundation for building your World-Class Competitive Intelligence function. Competitive Intelligence represents a formalized, yet continuously evolving process by whic...
Mapping and Anticipating the Competitive Landscape
Alessandro Comai with Joaquín Tena Millán (Part:Joint Work)
Barcelona: Emecom Ediciones ISBN 13: 978-84-935178-1-6   Dec 2006   ISBN:978-84-935178-1-6
Anticipation is now an essential key for strategy! New disruptive business models, innovation, geopolitical forces, emerging markets all require constant attention and anticipation if a firm is to sustain its competitive position. Mapping and Antic...
Software for Technological Patent Intelligence
Alessandro Comai with Juan Carlos Vergara and Joaquín Tena Millán (Part:Joint Translation)
Emecom Ediciones, Barcelona ISBN-10 84-935178-0-1.   Sep 2006   
Inteligencia Competitiva y Vigilancia Tecnológica: Experiencias e implantación en España y Latinoamérica
Alessandro Comai with Joaquín Tena Millán (Part:Joint Editor)
Barcelona: Emecom Ediciones ISBN-10: 84-611-0314-9.   May 2006   
Software para la Inteligencia Tecnológica de Patentes: Evaluación de aplicativos informáticos y necesidades de inteligencia tecnológica
Alessandro Comai with Juan Carlos Vergara and Joaquín Tena Millán (Part:Joint Work)
Emecom Ediciones, Barcelona - ISBN-10 84-609-9829-0.   Mar 2006   
The development of the Business Intelligence function in 4 Finnish case Companies
Alessandro Comai
Jun 2005   
To manage the BI process effectively, companies have to manage the different kinds of resources which are available inside the firm, and also in the external environment, into an organized system. This process will give rise to the establishment o...
La Inteligencia Competitiva y el Contexto Estratégico de una Organización
Alessandro Comai (Part:Contributor)
Inno-pharma   May 2005   
La Inteligencia Competitiva en las Mejores Practicas Españolas
Alessandro Comai with Joaquín Tena Millán (Part:Joint Work)
Emecom, Barcelona – ISBN 13: 978-84-935178-3-0   Oct 2004   
La Inteligencia Competitiva en las Multinacionales Catalanas
Alessandro Comai with Joaquín Tena Millán (Part:Joint Work)
Emecom, Barcelona - (DL B. 24392-2004) ISBN-13: 978-84-935178-4-7   May 2004   

Conference Activities & Talks

Cómo extraer Insights desde grandes cantidades de texto: caso práctico sobre conversaciones informales [Invited]
Alessandro Comai
VISIO   16 Nov 2018   
The power of Network Graph Viz: a visual mechanism for gathering insights form informal conversation
Alessandro Comai
Conference: NetSci2018 (EDSI 2017),   13 Jun 2018   
Artificial Intelligence, Big Data and Network Analysis in Financial Services [Invited]
Alessandro Comai
Goethe University Frankfurt   26 Oct 2017   
Science ecosystem: Analyzing data through real-time interactive network graphs
Alessandro Comai
8th Annual Conference of the European Decision Sciences Institute (EDSI 2017)   Apr 2017   
La Inteligencia Competitiva y su contribución al desarrollo de oportunidades en el Gran Caribe [Invited]
Alessandro Comai
La Inteligencia Competitiva y su contribución al desarrollo de oportunidades en el Gran Caribe   Sep 2013   

Teaching Experience



Several consulting activities for companies like MSD, Repsol, Gallina Blanca GB, Affinity Petcare, MetroGas, AkzoNoebel, Petrobras, among others.
Alessandro Comai   The Others   Sep 2001 - Jan 2018
Mira Analytics
Alessandro Comai   Software   Sep 2016 - Today


Apr 2018   Research Ethics e-Learning Course
Research Ethics e-Learning Course (e-Learning Course on Research Ethics) [eL CoRE] developed by the Japan Society for the Promotion of Science
Mar 2018   Assurance of Learning Seminar I, by AACSB International.
Assurance of Learning Seminar I, Abu Dhabi organized by AACSB International. Abu Dhabi University; College of Business Administration Abu Dhabi, Abu Dhabi 59911.