Minoru Ishida

J-GLOBAL         Last updated: Mar 27, 2019 at 13:43
 
Avatar
Name
Minoru Ishida
Nickname
ArkIshida
E-mail
ishidatoyo.jp
Affiliation
Toyo University
Section
Faculty of Business Administration Department of Marketing
Research funding number
00754045

Published Papers

 
The Word-of-Mouth Reviews of the Motion Picture Series: The Survival Bias of Series Works Reviews
Minoru Ishida
Journal of Business Administarion   (93)    Mar 2019
The Empathic and Hostile Word-of-Mouth on the Motion Picture: The Group Polarization of Remake Reviews
Minoru Ishida
Journal of Business Administration   (92) 69-83   Nov 2018
Channel network structure and the effect of user-generated type and farm-driven type contents.
Minoru Ishida
Japan marketing journal   37(2) 70-95   Sep 2017   [Refereed][Invited]
The Time Value of Media Contact
Minoru Ishida
Journal of Business Administration   88 85-99   Nov 2016
Support Services of Voluntary Content Creation Community
Minoru Ishida
Journal of Business Administration   87 121-130   Mar 2016   [Refereed]

Books etc

 
Community Generation
Minoru Ishida (Part:Joint Work)
Chikura   Dec 2017