Yuji Miyazaki

J-GLOBAL         Last updated: Oct 27, 2019 at 19:58
 
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Name
Yuji Miyazaki
E-mail
miyazaki022toyo.jp
Affiliation
Hosei University
Job title
Travel Trade & Marketing Director
Degree
MBA(HBS)
Other affiliation
Adjunct Faculty Member, Regional Policy Dept, Tokyo University
Research funding number
50844057

Profile

An experienced and highly self-motivated marketing professional with over 20 year’s experience at global organizations in int‘l tourism in Britain, Japan and the US. Gained MBA in Marketing at HBS. Manage budget and staff, both Japanese and non-Japanese, to motivate and perform their best ability. Thoroughly experienced in marketing for nation, region and cities. Leadership and project management skills in cross functional team at all levels. Well-connected with int’l tourism industry including destination, airline, accommodation, theme park, travel trade and Government. Serve university professor specializing in international tourism marketing as well as a chair for Tourism & Nation Branding Committee of Japanese Government.

Research Areas

 
 
  • Management / Management / Place & Destination Branding
  • Management / Management / Marketing & Branding
  • Sociology / Sociology / Tourism Policy in Europe, USA and Japan

Academic & Professional Experience

 
Apr 2019
 - 
Today
Lecturer, The Faculty of International Tourism Management, Toyo University
 
Apr 2017
 - 
Mar 2019
Assistant Professor, The faculty of Liberal Arts Department of International Studies, Kyoto Tachibana University
 
Sep 2017
 - 
Mar 2018
Parttime Lecturer, The Faculty of Global Communication, Doshisha Women University
 
Apr 2016
 - 
Mar 2018
Parttime Lecturer, Faculty of International Tourism, Toyo University
 
Jun 2013
 - 
Jan 2017
Travel Trade & Marketing Director, Visit California Japan
 
Dec 2008
 - 
May 2013
Marketing Specialist, Visit Japan Project Group, Japan National Tourism Organization
 
May 1994
 - 
Nov 2008
CRM & Marketing Manager, APMEA CRM & Evaluation Regional Manager, Asia Pacific Middle East Africa Division, VisitBritain
 

Education

 
Apr 2015
 - 
Sep 2018
Regional Policy Design Department Doctor's Corse Ph.D, Hosei University Graduate School
 
Apr 1998
 - 
Mar 2000
Master of Business Administration, International Management Department, Hosei Graduate School
 

Awards & Honors

 
Dec 2000
Tourism Dissertation Contest, United Nation World Tourism Organization
 

Published Papers

 
What is culture at inbound tourism?
Yuji Miyazaki
JAFIT   (24) 81-90   Mar 2017   [Refereed]
Power of Culture in Place Branding
Yuji Miyazaki
The JAFIT collection of articles & essays on tourism publications on volume 23   (23) 125-134   Mar 2016   [Refereed]
Sustainable tourist destination in fictional anthropomorphic character
Yuji Miyazaki
The Academy of Contents Tourism   3(3) 1-11   Mar 2016   [Refereed]
Study of repeat visitation at international tourism
Yuji Miyazaki
United Nation World Tourism Organization UNWTO   (6) 53-54   Nov 2000   [Refereed]
The study of repeat visitation in international tourism
Yuji Miyazaki
MBA Dissertation at Hosei Business School      Mar 2000   [Refereed]

Misc

 
VisitBritain Britain Tourism Market & Trade Profile
1-17   Apr 2006
Co-authored internally

Books etc

 
Doyu Publication   May 2016   ISBN:4496052067
Yuji Miyazaki (Part:Joint Work)
Doyukan   Jun 2013   ISBN:4496044501
Yuji Miyazaki (Part:Contributor)
Mokurakusha   Nov 2007   ISBN:4907818998
Yuji Miyazaki (Part:Joint Work)
Doyukan   Sep 2006   ISBN:4496041723

Conference Activities & Talks

 
Performance measurement by Destination Marketing Organization
Yuji Miyazaki
Tourism Seminar in collaboration with Tokyo   Nov 2019   
Performance measurement at VisitBritain
Yuji Miyazaki
Destination Marketing Professional Association   5 Jul 2019   
Aoyama Gakuin University
Oct 2017   
How to utilize culture at inbound tourism
Destination Marketing Professional Association   31 Jan 2017   
Destination & Place Marketing [Invited]
Mejiro University   18 Jan 2017   
Private Sector Development: DMO & Marketing [Invited]
JICA Knowledge Co-creation Program Ministry of Foreign Affairs   Oct 2016   
Place Branding in USA
Atomi Women University   May 2016   
Sustainable tourist destination in fictional anthropomorphic character
Contents Tourism Association   Nov 2015   
Place Branding in US, UK and Japan [Invited]
Bunri University   Apr 2015   
International Tourism in the United States of America [Invited]
Mejiro University   Jan 2015   
International Tourism in the United States of America [Invited]
JTB Travel & Hotel College   Dec 2014   
Visit Japan Global Campaign [Invited]
Tourist Information Center Training   Mar 2011   
What is Visit Japan Campaign [Invited]
Dentsu   Jun 2010   
Visit Japan the final
Kyushu Regional Bureau   Sep 2009   
Market Update
VisitBritain Sales Mission   May 2006   
International Tourism in United Kingdom [Invited]
Rikkyo University   Sep 2005   

Research Grants & Projects

 
Tourism Funding in EU with a focu on Greece
Grants-in-Aid for Scientific Research: 2020 Research (B)
Project Year: Oct 2019   

Social Contribution

 
Night Tourism Economy
[Informant]  DMO Tokyo Marunouchi  Edo Tokyo Night Market  Aug 2019 - Aug 2019
Travel Journal
[Contribution]  The study of culture at inbound tourism  Dec 2017
Travel Journal
[Contribution]  The study of culture at inbound tourism  Nov 2017
Ministry of the Environment
[Advisor]  Advisor to Ministry of the Environment  Jun 2017
Travel Journal
[Contribution]  Observe tourism budget for FY 2017  Mar 2017
Travel Journal
[Contribution]  Power of Culture in Place Branding  31 Oct 2016
Travel Journal
[Contribution]  Power of Culture in Place Branding  10 Oct 2016
Japan International Corporation Agency (JICA)
[Advisor]  Instructor to Government Organization's staff  Oct 2016
U.S. Embassy
[Contribution]  American View Public Diplomacy  Tourist Resorces in California  Apr 2016
Gunma Prefectural Chuo Secondary School
[Advisor]  Gunma Prefectural Chuo Secondary School  Jul 2016
Japan Ecotourism Society
[Contribution]  ECO Tourism  National Parks and World Heritage in USA  Jul 2016
[Interviewee, Media coverage cooperation]  JATA communication  What Japan learns from Europe  Mar 2006
[Contribution]  Nippon Foundation  The study of repeat visitation  Sep 2001
Work Classroom
[Media coverage cooperation]  Recruit  Work Classroom  Dec 2000