Eunji Seo

J-GLOBAL         Last updated: Jul 8, 2018 at 19:01
Eunji Seo
Hiroshima University
Graduate School of Social Sciences
Research funding number

Research Areas


Academic & Professional Experience

Mar 2013
Korea university

Published Papers

An empirical study of the relationship between marketing standardization and performance of japanese firms in international markets: the moderating role of product strategy
Insik Jeong, Eunmi Kim and Eunji Seo
International Journal of Marketing & Distribution   2(1) 15-24   Jun 2018   [Refereed]
Integrating corporate branding management and marketing standardization across international markets of Japanese MNCs
Eunji Seo
Proceedings of the 2017 EAMSA conference   1-17   2017   [Refereed]
The impact of horizontal conflict on reducing vertical conflict in Japan’s retail organizations
Eunji Seo and Katsuyoshi Takashima
International Journal of Organizational Analysis   25(2) 217-232   2017   [Refereed]
SOCO's impact on individual sales performance: The mediating role of cross-functional integration
Eunji Seo
Journal of Japanese Management   1(1) 68-73   Nov 2016   [Refereed]
Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand managmenet in Japanese firms
Eunji Seo and Youngjae Koh
Proceedings of 2016 international Academic Business Conference San Francisco, CA   1-10   Aug 2016   [Refereed]