2019年
農村コミュニティビジネスの存立条件:野菜インターネット販売業「まごやさい」による域内流通に対する需要サイドの評価から
農業経済研究
- ,
- 巻
- 91
- 号
- 1
- 開始ページ
- 23
- 終了ページ
- 28
- 記述言語
- 日本語
- 掲載種別
- DOI
- 10.11472/nokei.91.23
- 出版者・発行元
- 日本農業経済学会
<p>This study aims to clarify existing conditions of rural community business from the viewpoint of the demand side, with a case study of Magoyasai Co., Ltd. (hereinafter, the M company), which conducts vegetables sales via the Internet, in Akitakata City, Hiroshima Prefecture, with survey research by questionnaire for customer restaurants. The M company sells fresh vegetable to the restaurants in Hiroshima City with internet, corroborating with small-scale farmers who cultivate in the area less than 10 km far from the M company. According to the result of the questionnaire survey, for their existence, rural community businesses have to have a concept given a story line, fresh and safe food that is suitable for various customers' needs and human resources that have high communication skills.</p>
- リンク情報
- ID情報
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- DOI : 10.11472/nokei.91.23
- ISSN : 0387-3234
- CiNii Articles ID : 130007711822
- CiNii Books ID : AN00200867