論文

査読有り
2019年

農村コミュニティビジネスの存立条件:野菜インターネット販売業「まごやさい」による域内流通に対する需要サイドの評価から

農業経済研究
  • 細野 賢治
  • ,
  • 大坪 史人

91
1
開始ページ
23
終了ページ
28
記述言語
日本語
掲載種別
DOI
10.11472/nokei.91.23
出版者・発行元
日本農業経済学会

<p>This study aims to clarify existing conditions of rural community business from the viewpoint of the demand side, with a case study of Magoyasai Co., Ltd. (hereinafter, the M company), which conducts vegetables sales via the Internet, in Akitakata City, Hiroshima Prefecture, with survey research by questionnaire for customer restaurants. The M company sells fresh vegetable to the restaurants in Hiroshima City with internet, corroborating with small-scale farmers who cultivate in the area less than 10 km far from the M company. According to the result of the questionnaire survey, for their existence, rural community businesses have to have a concept given a story line, fresh and safe food that is suitable for various customers' needs and human resources that have high communication skills.</p>

リンク情報
DOI
https://doi.org/10.11472/nokei.91.23
CiNii Articles
http://ci.nii.ac.jp/naid/130007711822
CiNii Books
http://ci.nii.ac.jp/ncid/AN00200867
URL
http://id.ndl.go.jp/bib/029808662

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