There are many massages in television advertisement. However, some of such messages are notconveyed to customers properly. This study has been conducted in order to confirm that warning message in two television advertisement does not have any effect. This paper reports that the experiment revealed that the message explaining new technologies in the television advertisement were meaningless, and thus the way of information delivery has plenty of room to improve. (C) 2015 The Authors. Published by Elsevier B.V.