The Innovators Dilemma (Christensen, 1997) has been cited in many studies since Christensen published it in 1997. Some of these studies have advocated that concepts such as "dynamic capability," "ambidexterity," and "market orientation" can be used to overcome the environmental changes caused by the innovators dilemma. However, these studies are categorized into two general types that are not logical refutations: (a) those which merely suggest the concept without suggesting an opposing example, and (b) those which do not demonstrate that a trajectory disruption has occurred even when suggesting an example. We must demonstrate that a trajectory disruption has occurred and then suggest a case in which the environmental changes were mitigated to suggest an example of overcoming the innovators dilemma. However, arguments exist that doubt Christensens concept of trajectory disruption, indicating that the arguments are not facile.