Rongqinsi DAI

J-GLOBAL         Last updated: Oct 3, 2019 at 12:13
Rongqinsi DAI
Alternative names
Jessy R. Dai
Wakayama University
Job title
Specially Appointed Lecturer
Doctor of Agriculture(Hiroshima University), M.A.(Hiroshima University), BEng(Tianjin University of Technology)

Research Areas


Academic & Professional Experience

Oct 2018
Specially Appointed Lecturer, Research Center for Food and Agriculture, Wakayama University
Apr 2016
Sep 2018
Project Assistant Professor, Hiroshima University
Oct 2015
Mar 2016
Research Scientist, The Graduate School of Biosphere Science, Hiroshima University
Oct 2014
Sep 2015
Research Scientist, Career Center, Hiroshima University


Oct 2009
Sep 2014
Bioresource Science, Graduate School of Biosphere Science, Hiroshima University
Sep 2004
Jul 2008
Bioengineering, Faculty of Chemistry and Chemical Engineering, Tianjin University of Technology

Awards & Honors

Jul 2016
Yuzawa Award, The Agricultral Marketing Society of Japan
Winner: Rongqinsi Dai


戴 容秦思, 矢野 泉
農業市場研究 = Agricultural marketing journal of Japan   26(4) 48-58   Mar 2018   [Refereed]
Food retailers are putting strength into sales promotion because of the scale down of the food market of Japan. As well known, self-service selling is considered as a fixed style of supermarket that in order to keep the business efficiency. Howeve...
戴容秦思, 矢野泉
農業市場研究   26(3) 39   Dec 2017
DAI Rongqinsi
農業市場研究   24(4) 11‐21-21   Mar 2016   [Refereed]
Dairy farming operations in China are mostly small scale and lack funds and facilities. After milking mechanization developed, private milking businesses appeared, providing milking service for charge for farmers who have no milking machine. To st...

Books etc

Enrichment of Education and Research at Hiroshima University through the Top Global University Project
Rongqinsi DAI (Part:Contributor)
Research Institute of Higher Education   Mar 2017   
Hiroshima University named its Super (Top) Global University Project the “Hiroshima University Global Campus Expansion and Innovation Initiative”. Under this title, the university has been endeavoured to strengthen both its educational capability ...

Conference Activities & Talks

The protential demands of meat for consumers: focus on the home meal and its replacement [Invited]
Rongqinsi DAI
2019 Japan Meat Industry Fair 44th   17 Apr 2019   
Influence of the Integration to Upstream by Large Dairy Processors on Production and Distribution of Raw Milk: A Case study of Inner Mongolia, China after the Melamine Incident
ZHENG Haijing, DAI Rongqinsi, GEN Suo, SHIMIZUIKE Yoshiharu
The Agricultural Economics Society of Japan   31 Mar 2019   
The China,s 2008 Milk Scandal, has a great impact on the development of China,s dairy industry. After that, China,s dairy processors, especially large dairy processors begin to pay more attention to the safety and quality of raw milk, and constant...
Development of the unconventional processing agricultural market and agro-industry in China [Invited]
Rongqinsi DAI
Agricultural Theory Study Group   1 Dec 2018   
Research on the approach of meat distributors or processors under the HMR market expansion [Invited]
Rongqinsi DAI
JMTC   15 Mar 2018   
The modern characteristic of meat retailing in Japan: a glance at the strategy of supermarket [Invited]
Rongqinsi DAI
21 Jul 2016   
Assessment of Meat Retailing Specialization Strategy in Supermarket -A case study of meat clerk-service of Supermarket Y -
Rongqinsi DAI
The Agricultual Marketing Society of Japan   3 Jul 2016   
Consumers' demands toward meat
Rongqinsi DAI
The Agricultual Marketing Society of Japan   2 Jul 2016   
HMR's instore processing and the out-sourcing level of supermarket
Rongqinsi DAI
Japan Society for Distributive Sciences   16 Apr 2016   
Marketing of Organic Vegetables Home Delivery Business in Yunnan Province, China -A Cases study of Organic Farm B-
Rongqinsi DAI
The Agricultual Marketing Society of Japan   28 Jun 2015   

Teaching Experience


Research Grants & Projects

Agricultural Products Logistics under the Policy of Precision Poverty Alleviation in Rural Areas
Yangtze Normal University: Scientific Reserach Foundation for Returned Scholars (2017KYQD03)
Project Year: Jun 2017 - Jun 2020    Investigator(s): Wang Danling
The impact and countermeasures on milk supply chain of the 2018 Hokkaido Eastern Iburi Earthquake
Japan Dairy Association: 
Project Year: Apr 2019 - Mar 2020    Investigator(s): Yoshiharu Shimizuike
Status of Firm Entry in Dairy Farming
Reasearch and Development Center for Dairy Farming: 
Project Year: May 2018 - Dec 2019    Investigator(s): Yoshiharu Shimizuike
Application of endogenous development theory of Japan in China's agricultural development
Education Bureau of Liaoning Province, China: General Research Project (W2014365)
Project Year: Apr 2016 - Dec 2017    Investigator(s): Gao Fei
Development Process and Current Enterprise Behavior of Chinese Dairy Industry
Project Year: Apr 2013 - Mar 2014

Social Contribution

[Contribution]  The Kishiwada Chamber of Commerce and Industry  The Kishiwada Chamber of Commerce and Industry Bulletin  May 2019 - Oct 2019