李 津娥

大学院修士課程では、メディア心理学、メディアの社会心理学的研究に関するテーマを指導しています。大学院修士課程の出願前のメール・対面の事前相談は不要です。

Jinah Lee is professor at the Institute for Journalism, Media & Communication Studies, and Graduate School of Human Relations, Keio University, Japan. She received her Ph.D. in Sociology from Keio University. She was visiting professor at the Institute of Asian Research, the University of British Columbia, Canada. Her areas of interest are advertising, political communication, gender, diaspora and media. She is the author of the book The Content and Reception of Political Advertising (Shinyosha, 2011) and co-author of the book Social Psychology of Media Audience (Shinyosha, 1st ed., 2017, 2nd ed., 2021). She has edited the book Critical Audience: A Social Psychology of Media Criticism (Shinyosha, 2023). She has also contributed chapters to the edited books, including Routledge Handbook of Political Advertising (2017),  International Encyclopedia of Gender, Media, and Communication (Wiley Blackwell, 2020), and The COVID-19 Pandemic and Risks in East Asia: Media, Social Reactions, and Theories (Routledge, 2022).

Research Interests

• Audience Research
• Transnational Media Consumption
• Advertising and Persuasion
• Health Communication
• Political Communication

Research Projects

• A Social Psychology of Visual Media (2023- )
• Critical Audience: A Social Psychology of Media Criticism (2020-2022)
• Transnational Media Audience
• From Furugi to the Future: Exploring Ethical and Sustainable Fashion Engagement in Japan
• Dating Reality Shows in Japan and Korea: Representation and Reception
• Motivation and Impact of Vlogs as a Lifestyle Media