2010年10月
New Product Development and Evaluating Capabilities:The Case of the Material Industry
Annals of Business Administrative Science
- 巻
- 8
- 号
- 開始ページ
- 43
- 終了ページ
- 54
- 記述言語
- 英語
- 掲載種別
- 研究論文(学術雑誌)
- DOI
- 10.7880/abas.8.43
- 出版者・発行元
- Global Business Research Center
Effective new product development (NPD) is one of the most important processes firms should undertake in order to achieve a competitive advantage This paper will analyze the NPD process and explore organizational capabilities by presenting two case studies of the material industry. These analyses demonstrate that it is significant for material suppliers to evaluate not only material specifications but also the production process of their users and the performances of the users products (system products). We call this "evaluating capabilities" and propose that knowledge beyond the business domain is necessary to achieve a competitive advantage.
- リンク情報
- ID情報
-
- DOI : 10.7880/abas.8.43
- ISSN : 1347-4464
- CiNii Articles ID : 130003379129