論文

2021年10月

Evaluating and exploring successful disruptive innovation in the aviation industry from the perspective of consumers: A comprehensive content analysis of low-cost carrier passengers' word of mouth

International Journal of E-Services and Mobile Applications
  • Gang Hoon Seo

13
4
開始ページ
105
終了ページ
119
記述言語
掲載種別
研究論文(学術雑誌)
DOI
10.4018/IJESMA.2021100107

Since Southwest Airlines' disruptive innovation was introduced, low-cost carriers (LCCs) have had a prominent impact on the aviation industry. Therefore, considerable attention has been paid to the LCC model. However, it is still not clear whether it is a successful disruptive innovation, or what factors and differentiation points for successful LCC service exist from the passengers' perspective. As this study's methodology, quantitative and qualitative content analyses are conducted using the word-of-mouth data of 1,854 passengers of 20 airlines. This study found that the LCC model is perceived as a successful disruptive innovation from the passengers' point of view. For successful LCC service, LC airlines should offer higher quality services than passengers' expectations using basic service elements. Also, good staff characteristics, leaving a professional impression, and providing good optional services could play a role as differentiation tools.

リンク情報
DOI
https://doi.org/10.4018/IJESMA.2021100107
Scopus
https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85116943449&origin=inward
Scopus Citedby
https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=85116943449&origin=inward
ID情報
  • DOI : 10.4018/IJESMA.2021100107
  • ISSN : 1941-627X
  • eISSN : 1941-6288
  • SCOPUS ID : 85116943449

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