Many works have tackled on the problem of throughput and fairness optimization in cellular cooperative relaying systems. Considering firstly a two-user relay broadcast channel, we design a scheme based on superposition coding (SC) which maximizes the achievable sum-rate under a proportional fairness constraint. Unlike most relaying schemes where users are allocated orthogonally, our scheme serves the two users simultaneously on the same time-frequency resource unit by superposing their messages into three SC layers. The optimal power allocation parameters of each SC layer are derived by analysis. Next, we consider the general multi-user case in a cellular relay system, for which we design resource allocation algorithms based on proportional fair scheduling exploiting the proposed SC-based scheme. Numerical results show that the proposed algorithms allowing simultaneous user allocation outperform conventional schedulers based on orthogonal user allocation, both in terms of throughput and proportional fairness. These results indicate promising new directions for the design of future radio resource allocation and scheduling algorithms. © 2012 Institut Mines-Télécom and Springer-Verlag France.