Participants (male undergraduates) were asked how a fictitious undergraduate would respond and how they should respond in several contact situations with a Black people. The salience levels of shouldwould discrepancies were manipurated on their responses. Participants were measured an affetive state at that point and then measured the cognitive and behavioral reactions toward Black people. Participants who were saliant in should-would discrepancies were more evoked negative self-affect (e.g. compunction) and unpleasant affect, and less pleasant affect. These results were consistent with the previous findings. However, results suggested that negative reactions toward Black people were mediated not to negative self-affect, but to unpreasant affect. Implications for prejudice reduction were discussed.