Kenji Arima

Customer Satisfaction Awareness of Japanese Companies and Business Diagnosis 

23 35-41, Nov, 2023  Peer-reviewed

Perception of External Environmental Changes and Management Diagnosis: From Marketing Perspective 

Journal of Japan Management Diagnosis Association, (22) 7-13, Nov, 2022  Peer-reviewed

The Starting Point of Marketing Mix Concept and Resource Allocation Types 

Journal of Japan Management Diagnosis Association, (21) 93-99, Jul, 2022  Peer-reviewed

Empirical Analysis of Environmental Factors in Marketing 

Journal of Japan Management Diagnosis Association, (20) 25-31, Jun, 2021  Peer-reviewed

Point of View of Marketing Mix in Management Diagnosis 

Journal of Japan Management Diagnosis Association, (19) 8-14, Aug, 2020  Peer-reviewed

マーケティング・ミックスの動態的変化とプロモーション戦略―日本企業（製造業）の戦略手段管理に関する実証分析 

日経広告研究所報, 263(3) 15-22, Jun 1, 2012  Invited

A Sprouting on elements of Corporate Advertising - An Advertising History of Matsushita Electric Co., Ltd. durring Establishment Term 

Bulletin of Nikkei Advertising Research Institute, 41(233) 61-73, Jun 1, 2007  Peer-reviewed

Promotion Strategies of Matsushita Electric Co., Ltd. during the Establishment Term 

Journal of Industry and Economy, (7) 29-42, Mar 31, 2007  Peer-reviewed

Aesthetics Perception in Product Planning 

Rikkyo Economic Review, 59(1) 31-50, Jul 10, 2005  

A Perspective on Marketing Organizations 

Rikkyo Economic Review, 58(2) 1-20, Oct 10, 2004  

Rethinking of "Marketing Mix" 

Rikkyo Economic Review, 57(3) 89-107, Jan 10, 2004  

Rethinking the Environment of Marketing 

Rikkyo Economic Review, 57(2) 31-52, Oct 10, 2003  

Rethinking the Strategic Framework of Marketing 

Rikkyo Economic Review, 54(4) 127-154, Mar 10, 2001  

A Basic Research on Satisfaction Guarantees 

Rikkyo Economic Review, 52(4) 25-42, Mar 10, 1999