Temporality is an essential part of our conscious experience. Indeed, it is difficult to conceive of a conscious individual who does not know what it's like to "experience time." For instance, we know what it's like to see bubbles in a glass rising up to the surface, to hear music playing, and even to feel time passing. In this paper, we first clarify three temporal characteristics of conscious experience: change, duration, and direction. Next, we criticize a memory-based account of those characteristics and suggest a representationalist account as an alternative approach. We also consider some objections to the representationalist account raised by B. Dainton, and try to reply to them. Finally, we give an outline of a systematic representationalist theory of all the three temporal characteristics.