We revisit the lower bound on binary tidal deformability (Lambda) over tilde imposed by a luminous kilonova/macronova, AT 2017gfo, by numerical-relativity simulations of models that are consistent with gravitational waves from the binary neutron star merger GW170817. Contrary to the claim made in the literature, we find that binaries with (Lambda) over tilde less than or similar to 400 can explain the luminosity of AT 2017gfo, as long as moderate mass ejection from the remnant is assumed as had been done in previous work. The reason is that the maximum mass of a neutron star is not strongly correlated with the tidal deformability of neutron stars with a typical mass of approximate to 1.4 M-circle dot. If the maximum mass is so large that the binary does not collapse into a black hole immediately after merger, the mass of the ejecta can be sufficiently large irrespective of the binary tidal deformability. We present models of binary mergers with (Lambda) over tilde down to 242 that satisfy the requirement on the mass of the ejecta from the luminosity of AT 2017gfo. We further find that the luminosity of AT 2017gfo could be explained by models that do not experience bounce after merger. We conclude that the luminosity of AT 2017gfo is not very useful for constraining the binary tidal deformability. Accurate estimation of the mass ratio will be necessary to establish a lower bound using electromagnetic counterparts in the future. We also caution that merger simulations that employ a limited class of tabulated equations of state could be severely biased due to the lack of generality.