Tsunoda Michie

J-GLOBAL         Last updated: Sep 11, 2019 at 15:59
 
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Name
Tsunoda Michie
E-mail
tsunodahakodate-u.ac.jp
Affiliation
Hakodate University
Section
Department of Commerce

Research Areas

 
 

Misc

 
角田 美知江
函大商学論究   49(2) 263-302   Mar 2017
Tsunoda Michie
北海学園大学経営論集   10(3) 55-122   Dec 2012
Tsunoda Michie
Journal of Household Economics   34(0) 27-35   2011
In this paper, I examine the market entry from a point of view of consumer behavior and marketing communication strategies. Many past studies on the market entry has been discussed with the order of entry. But we cannot discuss it only with the or...