Makoto Isono

Profile Information

Affiliation: Faculty of Business AdministrationDepartment of Business Administration, Tottori University of Environmental Studies

Degree: 博士（商学）(神戸大学)

J-GLOBAL ID: 201201035586688946
researchmap Member ID: B000224600

External link: http://kaken.nii.ac.jp/d/r/50550050.ja.html

Research Interest: Marketing, FE Phase in New Product Development, Design
http://www.makotoisono.com

Research Interests

Research Areas

Research History

Apr, 2016 - Present

Professor, Faculty of Business Administration, Tottori University of Environmental Studies
Apr, 2012 - Mar, 2016

Associate Professor, Faculty of Business Administration, Tottori University of Environmental Studies
Oct, 2009 - Mar, 2012

Faculty of Economics, Kyushu Kyoritsu University
Feb, 2009 - Jan, 2012

Research Fellow, Graduate School of Kobe University
Feb, 2000 - Jun, 2009

Procter & Gamble Far East Inc
Apr, 2007 - Jun, 2008

The Procter & Gamble Company
1992 - 1999

Yokogawa Electric Corp

Awards

Nov, 2023

The Best Paper of the Year, The Use of Conceptual Combination and Analogy and Their Relationship in Creative Idea Development, Japanese Society for the Science of Design

Isono, Makoto, Takahashi, Kayo

Papers

105

The Use of Conceptual Combination and Analogy and Their Relationship in Creative Idea Development

ISONO Makoto, TAKAHASHI Kayo

Bulletin of Japanese Society for the Science of Design, 69(4) 4_29-4_38, Mar 31, 2023 Peer-reviewedLead author
238

Effective Vision Imagination in Visioning-Driven Idea Generation

ISONO Makoto, TAKAHASHI Kayo

Bulletin of Japanese Society for the Science of Design, 68(3) 3_63-3_72, Jan 31, 2022 Peer-reviewedLead author
バックキャスティングにおけるビジョンの質と創造性発揮の動機づけとの関係

磯野誠

地域イノベーション研究 = Regional innovation research, 9 26-32, 2021
179

The Cognitive Process of Visioning-Driven Idea Generation

Isono, Makoto

Bulletin of JSSD, 67(2) 1-10, Sep, 2020 Peer-reviewedLead author
209

Branding for Municipality

Isono, Makoto

108 11-16, Aug, 2020 InvitedLead author
170

The Effects of the Use of Visualization and Analogies in the New Product Idea Development

Makoto, Isono, Takahashi, Kayo

220(6) 1-17, Dec, 2019 Peer-reviewedLead author
中小企業による新製品開発の成功要因 : 開発成果に結びつくFEフェーズ管理

磯野誠

地域イノベーション研究 = Regional innovation research, 6 50-52, 2018
234

The Nature of The Use of Context Imagination in The New Product Idea Development

Makoto Isono

Japan Marketing Association Conference Proceedings, 6 158-167, Oct, 2017 Peer-reviewed
1666

The Relationship Between Customers' Flow Experience and Their Delight, Satisfaction, and Loyalty

Makoto Isono

Bulletin of Tottori University of Environmental Studies, (15) 19-29, Mar, 2017 Peer-reviewed
The Effects of The Use of Imagination in New Product Idea Development

磯野誠

鳥取環境大学紀要 = Bulletin of Tottori University of Environmental Studies, (14) 27-39, Mar, 2016 Peer-reviewed
Meaning of Shopping for Residents of Villages in Semi-mountainous Area : An Examination Encompassing the Hedonic Aspect of Shopping

磯野誠

鳥取環境大学紀要 = Bulletin of Tottori University of Environmental Studies, (13) 129-138, Mar, 2015 Peer-reviewed
Identifying Market Opportunities : A Review of Research on the Front End Phase in New Product Development

磯野誠

鳥取環境大学紀要 = Bulletin of Tottori University of Environmental Studies, (13) 41-57, Mar, 2015 Peer-reviewed
144

The Effects of Visualisation and Multiple Idea Generation in The New Product Idea Development

Makoto Isono

Japan Marketing Association Conference Proceedings, 3 93-104, Nov, 2014 Peer-reviewed
406

Student Growth as an Effect of College Education

九州共立大学研究紀要, 2(2) 25-38, 2012 Peer-reviewedLead author
115

The 'Build to Think' Orientation: When an Organization Uses Design for Concept Development

Makoto Isono

18th International Product Development Management Conference, Jun, 2011 Peer-reviewed
創造的視覚化を活用する新製品コンセプト開発 (特集地域活性化とマーケティング)

磯野誠

マ-ケティングジャ-ナル, 30(4) 43-58, 2011 Peer-reviewed
New product concept development based on 'Consumer Shopping Originated Needs': study from the Suntory's response to retail's high turnover assortment management

Study journal of Kyushu Kyoritsu University, 2(1) 25-40, 2011 Peer-reviewed
New Product Concept Development for High Turnover Retail Assortment – Study from the Japanese Beverage Industry

Makoto Isono

Aug, 2009 Peer-reviewed
The Role of Design in New Product Concept Development

Makoto Isono

Global Business And Technology Association 11th Annual International Conference, May, 2009 Peer-reviewed
テーマ書評(64)新製品開発とデザイン

磯野誠

マ-ケティングジャ-ナル, 28(1) 91-100, 2008

Misc.

伝統工芸産業を構成する事業者の経営とその技術継承

イソノマコト

(17) 213-231, Mar, 2021
95

中山間地域住民にとっての買い物の意義

磯野誠

第７回北陸地域政策研究フォーラム, Jan, 2017 Invited
204

The Relationship Between Customers' Flow Experience, Their Delight and Satisfaction

Makoto Isono

32-35, Jun, 2016 Peer-reviewed
Preservation and Promotion of Arts Activities in Tottori Prefecture(Part.2)Problems in each Field and Common Subjects

OKADA Sarii, CHONG Hon Shvan, KIMATA Nobuyuki, ISONO Makoto

Proceedings of annual research meeting Chugoku Chapter, Architectural Institute of Japan (AIJ), 39 745-748, Mar 5, 2016
171

The Effects of the Use of Imagination in the New Product Idea Development

Makoto Isono

Japan Society of Marketing & Distribution The 65th Conference, 193-195, May, 2015 Peer-reviewed
Preservation and Promotion of Arts Activities in Tottori Prefecture : A Summary Based on Interviews to Art Groups

OKADA Sarii, KIMATA Nobuyuki, CHONG Hon Shyan, ISONO Makoto

Proceedings of annual research meeting Chugoku Chapter, Architectural Institute of Japan (AIJ), 38 705-708, Mar 7, 2015
69

The Effect of Use of Analogy and Visualisation in New Product Idea Development

Isono, Makoto, Yaegashi, Kazaru

Jun, 2013 Peer-reviewed
80

The 'Build to Think' Orientation

Makoto Isono

Japanese Operations Management & Strategy Association, Jun, 2011
地域をブランドの対象とした場合におけるブランド拡張の検証

磯野誠, 加藤正明, 西谷和博, 宮入康, 矢崎和彦, 山口太郎

日本消費者行動研究学会第２８回消費者行動コンファレンス, Jun, 2004

Books and Other Publications

Thinking That Makes Ideas; Applying Creative Cognition to The New Product/Service Development

Isono, Makoto, Takahashi, Kayo, Shimada, Yoshimichi (Role: Joint author)

Nakanishiya, Mar 14, 2024 (ISBN: 4779517982)
サービスデザインの発想法 : アイデアをうみだす17のメソッド

山岡, 俊樹, 前川, 正実, 磯野, 誠, 安井, 鯨太, 緒方, 啓史, 若林, 稔, 丸山, 幸伸, 坂口, 和敏, 今井, 秀之

オーム社, Apr, 2022 (ISBN: 9784274227813)
Introduction to business studies for regional revitalization

(Role: Joint editor)

Mar, 2019 (ISBN: 9784866111506)
The Role of Design in The New Product Concept Development

Makoto Isono

Maruzen Publishing, Mar, 2014
アイデアの意図と魅力を考える

磯野誠 (Role: Joint author, 筆頭)

ふくろう出版, Oct, 2013

Teaching Experience

Oct, 2018 - Mar, 2020

Media Design (Ritsumeikan University)
プロジェクト研究 I - VII (鳥取環境大学)
消費者行動 I & II (神戸学院大学)
地域マーケティング (鳥取環境大学)
商品開発 (鳥取環境大学)
マーケティング I & II (鳥取環境大学)

Professional Memberships

Apr, 2020 - Present

Japanese Society for the Science of Design
JAPAN ASSOCIATION FOR CONSUMER STUDIES
JAPAN SOCIETY OF MARKETING & DISTRIBUTION

Research Projects

アイデア開発者が自らの創造性発揮を動機づける過程と要件

科学研究費助成事業基盤研究(C), 基盤研究(C), 日本学術振興会, Apr, 2023 - Mar, 2028

磯野誠,高橋佳代,島田善道
Visioning-Driven Idea Development

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2018 - Mar, 2021

Isono Makoto
The Use of Imagination in New Product Idea Development

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2015 - Mar, 2018

Isono Makoto
Eco-system Services from Agricultural landscape Aso-its bases, economic evaluation and supporting systems

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2013 - Mar, 2016

Yokogawa Hiroshi, TAKAHASHI YOSHITAKA, YABE MITSUYASU, ISONO MAKOTO, NAGANO FUMIHISA
Market Opportunity Identification Using Creative visualisation

Grants-in-Aid for Scientific Research, 基盤研究(C), Japan Society for the Promotion of Science, 2012 - 2014

Makoto Isono, 八重樫文
Building of policy-mixed program against environmental pollutions : application of red-soil-GAP, direct payments for farmers and collaboration principle

Grants-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, 2010 - 2012

YOKOGAWA Hiroshi, MOTAKA Masahiro, NAKAYAMA Shinsuke, ISONO Makoto, SAKAI Norio, TAKAKI Katsumi
The Role of Design in New Product Concept Development

Grants-in-Aid for Scientific Research(若手研究(スタートアップ), 研究活動スタート支援), 若手研究(スタートアップ), 研究活動スタート支援, Ministry of Education, Culture, Sports, Science and Technology, 2009 - 2010

Makoto ISONO

Profile Information

Research Interests

Research Areas

Research History

Awards

Papers

Misc.

Books and Other Publications

Teaching Experience

Professional Memberships

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