ヌッタマルコ (Marco William Walter Nutta) - マイポータル

基本情報

所属: 一橋大学社会科学高等研究院

連絡先: marco.nuttar.hit-u.ac.jp
研究者番号: 20989404
ORCID iD: https://orcid.org/0000-0002-8246-1577
J-GLOBAL ID: 202301018936962860
researchmap会員ID: R000054718

主要な研究キーワード

Experience Design

もっとみる

研究分野

人文・社会 / 経営学 / Marketing

学歴

2018年 - 2022年

University of Central Florida, Rosen College of Hospitality Management, Ph.D. in Hospitality Management
2020年 - 2021年

University of Central Florida, Graduate Certificate: Advanced Quantitative Methodology
2014年 - 2016年

Wageningen University, M.S. Applied Communication Science
2009年 - 2014年

University of Central Florida, B.A. Interdisciplinary Studies

論文

Expert wine reviews: exploring trends in wine quality indicators

Jongwon Lee, Jeong-Yeol Park, Robin M. Back, Marco W.W. Nutta

Journal of Wine Research 1-19 2025年2月10日査読有り
Exploring the relationship between brand coolness, brand personality, brand identity, and purchase intentions through the lens of wine

Marco W.W. Nutta, Robin M. Back, Jeong-Yeol Park, Diego Bufquin

Journal of Wine Research 1-22 2025年2月6日査読有り
Attraction, Social Presence, Sociability, and Booking Intentions: The Moderating Role of Homophily

Park, J.-Y., Back, R.M., Bufquin, D., Nutta, M.W.W.

Journal of Hospitality and Tourism Research 45(6) 2021年8月
Learning English as a second language in the back-of-the-House: proficiency and employment from the perspective of hotel human resource directors

Youngblood, A.M., Nutta, J.W., Dickson, D.R., Nutta, M.W.

Journal of Human Resources in Hospitality and Tourism 20(1) 2021年1月2日
Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions

Back, R.M., Park, J.-Y., Bufquin, D., Nutta, M.W.W., Lee, S.J.

International Journal of Hospitality Management 89 2020年8月
Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions

Bufquin, D., Park, J.-Y., Back, R.M., Nutta, M.W.W., Zhang, T.

International Journal of Hospitality Management 87 2020年5月
The effects of architectural congruence perceptions on winery visitors’ emotions and behavioral intentions: The case of Marqués de Riscal

Bufquin, D., Back, R.M., Park, J.-Y., Nutta, M.

Journal of Destination Marketing and Management 9 2018年9月

講演・口頭発表等

Assessing the impact of brand coolness, brand personality, and brand identity on wine purchase intentions

Nutta, M. W. W, Back, R.M, Park, J-Y, Bufquin, D

The 16th Annual Conference of the American Association of Wine Economists 2024年7月
Determinants of wine price: An analysis of Wine Spectator “Top 100” reviews.

Back, R. M, Park, J-Y, Lee, J, Nutta, M. W

The 16th Annual Conference of the American Association of Wine Economists 2024年7月
Trend Analysis of Wine Quality Indicators

Lee, J, Park, J-Y, Back, R. M, Nutta, M. W

The 28th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism 2024年
Extending Wineinformatics: Re-examining expert wine review variables

Lee, J, Park, J-Y, Back, R. M, Nutta, M. W

The 7th World Research Summit for Hospitality and Tourism 2023年
Is brand coolness part of brand personality?: Focusing on its impact on behavioral intentions.

Nutta, M. W. W, Park, J. Y, Back, R. M, Bufquin, D

Tourism, Hospitality, and Events Conference for Researcher, Educators, Practitioners, and Students 2022年
Brand coolness and its relation to brand personality

Nutta, M. W. W, Back, R.M, Park, J-Y, Bufquin, D, Lee, S-Y

Asia Pacific Tourism Association Hybrid Conference 2022年
Urban vs rural: The effect of winery setting on memorability, affective commitment, satisfaction, and loyalty

Nutta, M. W. W, Back, R.M, Park, J-Y

5th World Research Summit for Tourism and Hospitality 2021年
Can urban wineries reproduce the rural winery experiences? An investigation of familiarity prior experience, and perceived authenticity.

Nutta, M. W. W, Hancer, M, Back, R. M

Florida Wine and Grape Growers Association Conference 2020年
Understanding how familiarity and prior experience influence perceived authenticity in an urban winery setting

Nutta, M. W. W, Hancer, M, Back, R. M

2019 UCF Graduate Research Forum 2019年
Revisiting information overload: Mediating role of perceived stress and enjoyment.

Park, J.Y, Back, R.M, Bufquin, D, Nutta, M. W

Tourism, Hospitality, Event & Conference for Researchers, Educators, Practitioners, & Students 2019年
Too much information! Optimizing hotel websites to maximize booking intentions.

Nutta, M. W. W, Back, R.M, Bufquin, D, Park, J-Y

. The 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism 2019年
Too much information! Optimizing hotel websites to maximize booking intentions.

Nutta, M. W. W, Back, R.M, Bufquin, D, Park, J-Y

UCF Rosen College Research Colloquium 2019年
Human images in hotel websites: Its effects on customers' cognitive, emotional, attitudinal and behavioral outcomes

Bufquin, D, Park, J-Y, Back, R. M, Lee, S.J, Nutta, M. W

5th World Research Summit for Tourism and Hospitality 2019年

担当経験のある科目(授業)

2024年 - 現在

Intermediate Seminar II (一橋大学)
2024年 - 現在

Special Topics in Management and Marketing (一橋大学)
2021年 - 2022年

Fine Spirits Management (University of Central Florida)

所属学協会

2018年 - 2022年

Florida Wine and Grape Growers Association
2022年

Asia Pacific Tourism Association
2021年

International Council on Hotel and Restaurant Institutional Education
2018年

American Association of Wine Economists