Masaki Yuki

Profile Information

Affiliation: Professor, Graduate School of Humanities and Human Sciences, Hokkaido University
: (Concurrent)Professor, Center for Experimental Research in Social Sciences

Degree: Ph.D. in Social Psychology(The University of Tokyo)
MA in Social Psychology(The University of Tokyo)

ORCID iD: https://orcid.org/0000-0002-4589-5616
J-GLOBAL ID: 200901019170281617
researchmap Member ID: 1000247131

External link: http://lynx.let.hokudai.ac.jp/~myuki/index.html

I am a social and cultural psychologist who is interested in what brings about diversity in human psychology and behaviors. By taking a socio-ecological perspective, I investigate how characteristics of social environment that surround us (such as relational mobility, i.e., the degree of freedom in selecting and replacing one's relationships afforded by the environment) may affect a broad range of our psychological and behavioral tendencies.

Research Interests

Research Areas

Humanities & social sciences / Social psychology /

Research History

Apr, 2024 - Present

Visiting Professor, Department of Psychology, University of British Columbia
Apr, 2019 - Present

Professor, Department of Behavioral Science, Division of Human Sciences, Graduate School of Humanities and Human Sciences, Hokkaido University
Apr, 2012 - Present

Professor (Director since October 2014), Center for Experimental Research in Social Sciences
Apr, 2012 - Mar, 2019

Professor, Graduate School of Letters, Hokkaido University
Apr, 2007 - Mar, 2012

Associate Professor, Center for Experimental Research in Social Sciences
Apr, 2007 - Mar, 2012

Associate Professor, Graduate School of Letters, Hokkaido University
Apr, 2000 - Mar, 2004

Lecturer, Graduate School of Letters, Hokkaido University
Apr, 1998 - Mar, 2000

Lecturer, Faculty of Letters, Hokkaido University
Apr, 1997 - Mar, 1998

Post-Doctoral Fellow (PD), Japan Society for the Promotion of Science
Apr, 1996 - Mar, 1997

Pre-Doctoral Fellow (DC), Japan Society for the Promotion of Science

Education

- 1999

Graduate School of Humanities and Sociology, The University of Tokyo
- 1994

The University of Tokyo
- 1991

Faculty of Social Sciences, Hitotsubashi University

Major Committee Memberships

Mar, 2025 - Present

Delegate, Japanese Psychological Association
Apr, 2023 - Present

Executive Director (Editor-in-Chief of the "Japanese Journal of Social Psychology"), The Japanese Society of Social Psychology
Jan, 2023 - Present

Consulting Editor, British Journal of Social Psychology
Mar, 2019 - Present

Executive Committee Member, International Society for Self & Identity
Nov, 2015 - Oct, 2019

Editorial Board Member, Japanese Psychological Research, Japanese Psychological Association
2013 - Aug, 2016

Chair, Scientific Committee, 2016 International Conference, International Association for Cross-Cultural Psychology
2005 - 2009

会計担当, Asian Association of Social Psychology

Awards

Sep, 2024

2024 Outstanding Paper Award, Mediating effects of relational mobility on cultural differences in pride and embarrassment in success, Japanese Psychological Association

Maeda, Yugo, Yuki, Masaki
Feb, 2022

Outstanding Contribution to Cultural Psychology Award, Advances in Cultural Psychology Preconference, Society for Personality and Social Psychology

Masaki Yuki
Nov, 2020

2020 Best Paper Award, What causes cross-cultural dierences in reactions to the Trolley Problem? A cross-cultural study on the roles of relational mobility and reputation expectation, The Japanese Society of Social Psychology

Shoko Yamamoto, Masaki Yuki
Oct, 2016

2015 Outstanding Paper Award, Relational mobility and intimacy in friendships and romantic relationships: A cross-societal study between Canada and Japan, Japanese Group Dynamics Association

Junko Yamada, Mie Kito, Masaki Yuki
Feb, 2016

Hokkaido University President's Award for Outstanding Education, Hokkaido University

YUKI Masaki
Feb, 2016

Hokkaido University President's Award for Outstanding Research, Hokkaido University

YUKI Masaki
2014

Fellow, Society for Personality and Social Psychology

YUKI Masaki
2012

2012 JPA Award for International Contributions to Psychology (Award for Distinguished Early and Middle Career Contributions), Japanese Psychological Association

YUKI Masaki
2009

Fellow, Society of Experimental Social Psychology

YUKI Masaki
2006

Special Publication Award, Japanese Society of Social Psychology

Papers

Prestige Leadership Is More Likely to Emerge in High Job Mobility Environments

Atsuki Ito, Yugo Maeda, Kentaro Hashimoto, Matthias S Gobel, Yukiko Uchida, Masaki Yuki

PsyArXiv, Oct, 2024
Where does the cultural difference in rejection avoidance come from? The role of relational mobility and reputational expectation

Kusakabe Haruno, Maeda Yugo, Yuki Masaki

Japanese Journal of Social Psychology, 40(1) 1-10, Jul 31, 2024
Dance for the dead: The role of top-down beliefs for social cohesion and anxiety management in naturally occurring collective rituals

Briar Irving, Christopher Kavanagh, Ronald Fischer, Masaki Yuki

PLOS ONE, Mar 21, 2024
The Social Cure Properties of Groups Across Cultures: Groups Provide More Support but Have Stronger Norms and Are Less Curative in Relationally Immobile Societies

Matthew J. Easterbrook, Lusine Grigoryan, Peter B. Smith, Yasin Koc, Vivian Miu Chi Lun, Dona Papastylianou, Claudio Torres, Maria Efremova, Bushra Hassan, Ammar Abbas …

Social Psychological and Personality Science, Feb 22, 2024 Peer-reviewed
COVID‐19 cases correlates with greater acceptance coping in flexible cultures: A cross‐cultural study in 26 countries

Xiaoyu Zhou, Alexander Scott English, Steve J Kulich, Lu Zheng, Tales Alves, Sibele D Aquino, Sanja Batić Očovaj, Hacer Belen, Ashley Biddle, Chinun Boonroungru …

Social and Personality Psychology Compass, e12919, Dec 6, 2023 Peer-reviewed
Mediating Effects of Relational Mobility on Cultural Differences in Pride and Embarrassment in Success

Yugo Maeda, Masaki Yuki

The Japanese Journal of Psychology, Dec, 2023 Peer-reviewedLast author
Need for approval from others and face concerns as predictors of interpersonal conflict outcome in 29 cultural groups

Vivian Miu‐Chi Lun, Peter B. Smith, Lusine Grigoryan, Claudio Torres, Antonia Papastylianou, Olga G. Lopukhova, Diane Sunar, Matthew J. Easterbrook, Yasin Koc, Heyla A. Selim …

International Journal of Psychology, Jan 27, 2023
Lay theories about emotion recognition explain cultural differences in willingness to wear facial masks during the COVID-19 pandemic.

Fatima Z Nayani, Masaki Yuki, William W Maddux, Joanna Schug

Current research in ecological and social psychology, 4 100089, Jan 14, 2023 Peer-reviewed
Outgroup threat and the emergence of cohesive groups: A cross-cultural examination

Martin Lang, Dimitris Xygalatas, Christopher M. Kavanagh, Natalia Boccardi, Jamin Halberstadt, Chris Jackson, Mercedes Martínez, Paul Reddish, Eddie M. W. Tong, Alexandra Vázquez …

Group Processes & Intergroup Relations, 25(7) 136843022110169-136843022110169, Jul 21, 2021 Peer-reviewed
Is an Emphasis on Dignity, Honor and Face more an Attribute of Individuals or of Cultural Groups?

Peter B. Smith, Matthew J. Easterbrook, Yasin Koc, Vivian Miu-Chi Lun, Dona Papastylianou, Lusine Grigoryan, Claudio Torres, Maria Efremova, Bushra Hassan, Ammar Abbas …

Cross-Cultural Research, 55(2-3) 95-126, Jul, 2021 Peer-reviewed
Sex Differences in Self-Construal and in Depressive Symptoms: Predictors of Cross-National Variation

Peter B. Smith, Matthew J. Easterbrook, Heyla al-Selim, Vivian Miu Chi Lun, Yasin Koc, Pelin Gul, Dona Papastylianou, Lusine Grigoryan, Claudio Torres, Maria Efremova …

Journal of Cross-Cultural Psychology, 51(7-8) 616-635, Sep 1, 2020 Peer-reviewed
Does relational mobility vary across national regions? A within-country examination

Taciano L. Milfont, Robert Thomson, Masaki Yuki

PLOS ONE, 15(7) e0235172-e0235172, Jul 2, 2020 Peer-reviewedLast author
Psychological consequences of relational mobility

Masaki Yuki, Joanna Schug

Current Opinion in Psychology, 32 129-132, Apr 1, 2020 Peer-reviewedInvitedLead authorCorresponding author
What causes cross-cultural differences in the reactions to Trolley Problem? A cross-cultural study on the roles of relational mobility and reputation expectation (in Japanese)

Yamamoto, S, Yuki, M

Japanese Journal of Social Psychology, 35(2) 61-71, 2019 Peer-reviewed
Relational mobility predicts social behaviors in 39 countries and is tied to historical farming and threat

Robert Thomson, Masaki Yuki, Thomas Talhelm, Joanna Schug, Mie Kito, Arin H. Ayanian, Julia C. Becker, Maja Becker, Chi-yue Chiu, Hoon-Seok Choi …

Proceedings of the National Academy of Sciences, 115(29) 7521-7526, Jul, 2018 Peer-reviewedCorresponding author
Being oneself through time: Bases of self-continuity across 55 cultures*

Maja Becker, Vivian L. Vignoles, Ellinor Owe, Matthew J. Easterbrook, Rupert Brown, Peter B. Smith, Sami Abuhamdeh, Boris Cendales Ayala, Ragna B. Garðarsdóttir, Ana Torres …

Self and Identity, 17(3) 276-293, May 4, 2018 Peer-reviewed
The Negative Consequences of Maximizing in Friendship Selection

David B. Newman, Joanna Schug, Masaki Yuki, Junko Yamada, John B. Nezlek

Journal of Personality and Social Psychology, 114(5) 804-824, May 1, 2018 Peer-reviewed
Passion, relational mobility, and proof of commitment: A comparative socio–ecological analysis of an adaptive emotion in a sexual market

Junko Yamada, Mie Kito, Masaki Yuki

EVOLUTIONARY PSYCHOLOGY, 15(4) 1474704917746056, Dec, 2017 Peer-reviewed
Culture and Group Processes.

Kavanagh, C, Yuki, M

Online Readings in Psychology and Culture, 5(4), Jun, 2017 Peer-reviewedInvited
Relational mobility and close relationships: A socioecological approach to explain cross-cultural differences

Mie Kito, Masaki Yuki, Robert Thomson

Personal Relationships, 24(1) 114-130, Mar, 2017 Peer-reviewed

Books and Other Publications

進化でわかる人間行動の事典

小田亮, 橋彌和秀, 大坪庸介 (Role: Contributor, コラム－見栄を張る)

朝倉書店, May 17, 2021 (ISBN: 425452305X)
Venture into Cross-Cultural Psychology: Proceedings from the 23rd Congress of the International Association for Cross-Cultural Psychology.

M. Karasawa, M. Yuki, K. Ishii, Y. Uchida, K. Sato, & W. Friedlmeier (Role: Joint editor, Editors)

International Association for Cross-Cultural Psychology, 2018
Handbook of Advances in Culture and Psychology, Volume 5

Shigehiro Oishi, Joanna Schug, Masaki Yuki, Jordan Axt, Michele J. Gelfand, Chi-yue Chiu, Ying-yi Hong (Role: Joint author, The psychology of residential and relational mobilities)

Oxford University Press, Apr, 2015 (ISBN: 0190218967)
文化を実験する: 社会行動の文化・制度的基盤 (フロンティア実験社会科学)

竹村幸祐, 結城雅樹, 西條辰義 (Role: Joint author, 文化への社会生態学的アプローチ)

勁草書房, Oct, 2014 (ISBN: 4326349174)
最新心理学事典

藤永保 (Role: Joint editor)

平凡社, Dec, 2013 (ISBN: 458210603X)
Culture and Group Processes (Frontiers in Culture and Pyschology)

Masaki Yuki, Marilynn B. Brewer, Masaki Yuki, Marilynn Brewer (Role: Joint editor, Coeditor; Chapter author)

Oxford University Press, USA, Nov, 2013 (ISBN: 0199985464)
Relationship Science: Integrating Evolutionary, Neuroscience, and Sociocultural Approaches (Apa Decade of Behavior)

Omri Gillath, Omri Gillath, Glenn Adams, Adrianne Kunkel (Role: Contributor)

American Psychological Association (APA), Feb, 2012 (ISBN: 1433811235)
社会と個人のダイナミクス(展望現代の社会心理学3) (展望現代の社会心理学３)

唐沢穣, 村本由紀子, 唐沢穣, 村本由紀子 (Role: Contributor)

誠信書房, Sep, 2011 (ISBN: 4414301750)
Social Cognition, Social Identity, and Intergroup Relations: A Festschrift in Honor of Marilynn B. Brewer

Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston (Role: Contributor)

Psychology Press, May, 2011 (ISBN: 1848729359)
人間関係の心理パースペクティブ

藤森立男 (Role: Contributor)

誠信書房, Aug, 2010 (ISBN: 4414301785)
Handbook of Cultural Psychology

Shinobu Kitayama PhD, Dov Cohen PhD (Role: Contributor)

The Guilford Press, Jan, 2010 (ISBN: 1606236113)
社会心理学事典

日本社会心理学会, 日本社会心理学会 (Role: Joint editor)

丸善, Jun, 2009 (ISBN: 4621081071)
名誉と暴力―アメリカ南部の文化と心理

石井敬子, 結城雅樹 (Role: Joint translator) (Original Author(s): リチャード・E. ニスベット, ドヴコーエン)

北大路書房, Apr, 2009 (ISBN: 4762826731)
よくわかる社会心理学 (やわらかアカデミズム・わかるシリーズ)

山田一成, 結城雅樹, 北村英哉 (Role: Joint editor)

ミネルヴァ書房, Apr, 2007 (ISBN: 4623048128)
The self, relationships, and subjective well-being in Asia: Psychological, social, and cultural perspectives

(Role: Contributor)

Kyoyook-kwahak-sa, 2007
文化行動の社会心理学―文化を生きる人間のこころと行動 (シリーズ21世紀の社会心理学)

金児暁嗣, 結城雅樹 (Role: Joint editor)

北大路書房, Apr, 2005 (ISBN: 4762824305)
社会心理学キーワード (有斐閣双書―KEYWORD SERIES)

山岸俊男 (Role: Contributor)

有斐閣, Jan, 2001 (ISBN: 4641058725)
Key Issues in Cross-cultural Psychology (Conference Proceedings of the)

Hector Grad, Amalio Blanco, James Georgas (Role: Contributor)

Garland Science, Jan, 1996 (ISBN: 9026514417)

Major Misc.

Relational mobility: A socioecological approach to personal relationships.

Yuki Masaki, Schug Joanna

000-151, 2012
Intragroup relationships and intergroup comparisons as two sources of group-based collectivism

Masaki Yuki

Social Cognition Social Identity and Intergroup Relations, 247-266, Jan 1, 2011

Major Presentations

Relational Mobility: Explaining the WEIRD Coexistence of Independence and Prosociality among North Americans from a Socio-Ecological Perspective

Yuki, Masaki

Invited Workshop Talk at the Culture and Cognition Lab, University of Alberta, Jan 24, 2025 Invited
Relational Mobility: Explaining the WEIRD coexistence of independence and prosociality among North Americans from a socio-ecological perspective

Yuki, Masaki

Distinguished Guest Talk at the Social-Personality Psychology Workshop, University of British Columbia, Sep 23, 2024 Invited
心の多様性と社会の多様性－文化心理学・社会生態心理学からのアプローチ

結城雅樹

日本貿易振興機構アジア経済研究所『文化の測定と比較、形成要因に関する予備的考察』研究会, Sep 22, 2023 Invited
「心の文化差」を「社会差」で説明する

結城雅樹

2022年度心の科学集中レクチャー（京都大学人と社会の未来研究院） Invited
Low Relational Mobility, Fear of Sticking Out, and Concealment of Prosocial Behaviours

Masaki Yuki

Cooperation Colloquium, Oct 16, 2021, Amsterdam Cooperation Lab at the Vrije Universiteit Amsterdam; Personality and Social Psychology Group at the University of Copenhagen; Chair of Economic Psychology at the University of Vienna Invited
Why are people in individualistic cultures more proactive in interpersonal relationships than in collectivistic cultures? The role of relational mobility

Masaki Yuki

C&V Webinar (Monthly Multidisciplinary Webinars on Culture and Values), Jul 15, 2021 Invited
Relational Mobility: A socio-ecological factor to explain cross-cultural differences in interpersonal behaviours

Masaki Yuki

Invited talk at the Sussex School of Psychology Colloquium, Nov 28, 2020 Invited
Intergroup Comparison and Intragroup Relationships: Group Processes in the Cultures of Individualism and Collectivism

YUKI Masaki

Institut für Psychologie, Universität Osnabrück Invited

Professional Memberships

Major Research Projects

高関係流動性下の自己奉仕性と向社会性のパラドクス－ポジティブ評判期待の役割

科学研究費助成事業基盤研究(B), 基盤研究(B), 日本学術振興会, Apr, 2023 - Mar, 2028

結城雅樹
「自動運転車と共生する社会－その基盤整備に向けた包括的提言」プロジェクト（特別研究員）

研究調査プロジェクト, IATSS 公益財団法人国際交通安全学会, 2023
The Kindness Test project

2021

Robin Banerjee, Claudia Hammond, Dan Cullen, Lucie Crowter, Jenny Gu, Marusa Levstek, Kate Cavanagh, Clara Strauss, Rona Hart, Daniel Campbell-Meiklejohn, Michelle Lefevre, Anne-Meike Fechter, Zahira Jaser, Gillian Sandstrom, Michael Banissy, Jo Cutler, Pat Lockwoo, Masaki Yuki

Academic Activities

実験社会心理学研究

Peer review

2022
Social Psychological and Personality Science

Peer review

2022
Personality and Social psychology Bulletin

Peer review

2022
Journal of Personality and Social Psychology

Peer review

2022
Journal of Personality and Social Psychology

Peer review

2022
Journal of Cross-Cultural Psychology

Peer review

2022
The Japanese Journal of Psychology

Peer review

2021
Personality and Social psychology Bulletin

Peer review

2021
Journal of Social Psychology

Peer review

2021
Journal of Personality and Social Psychology

Peer review

2021
Emotion

Peer review

2021
Current Research in Ecological and Social Psychology

Peer review

2021
Cross-Cultural Research

Peer review

2021
Basic and Applied Social Psychology

Peer review

2021
Frontiers in Psychology

Peer review

2020
Journal of Personality and Social Psychology

Peer review

2020
Journal of Cross-Cultural Psychology

Peer review

2020
Group Processes & Intergroup Relations

Peer review

2020
Social Psychological and Personality Science

Peer review

2019
Japanese Psychological Research

Peer review

2019

Social Activities

Relational Mobility: Explaining the WEIRD Coexistence of Independence and Prosociality among North Americans from a Socio-Ecological Perspective

Lecturer

College of William and Mary, PSYC352: Cross-Cultuaral Psychology, Feb 12, 2025
心の姿と社会の姿－社会間比較研究による検討

Lecturer

日本心理学会, 認定心理士の会北海道支部会シンポジウム『社会関係を実証する心理学』, 旭川市, Oct 6, 2019
「観光商材開発支援事業」補助金審査委員

Other

札幌市経済観光局, 札幌市役所, Jul 25, 2018
土産品購買行動のお国柄？新千歳空港調査の結果から

Lecturer

札幌市経済観光局, 『商品開発 ×インバウド』セミナー, 北洋大通センター（札幌市）, Jun 8, 2018
流動化時代の人間関係

Lecturer

北海道大学, 平成29年度北海道大学公開講座, 北海道大学, Jul 24, 2017

Media Coverage

〈サザエさんをさがして〉サングラス日本で広まらない理由は？

朝日新聞, 週末ｂｅ・ｂ０３, Jul 3, 2021 Newspaper, magazine
ヒューマニエンス 40億年のたくらみ

NHK BSプレミアム, Dec 24, 2020 TV or radio program
関係流動性の高い社会では信頼を高めるためのスキルや行動が重要だ

リクルートマネージメントソリューションズ, RMS Message vol.60, Nov, 2020 Newspaper, magazine
〈アメリカ大統領選2020〉トランプ支持、なぜ隠すアメリカ人にだって本音と建前

朝日新聞DIGITAL, Oct 11, 2020 Newspaper, magazine
米国でマスクは“弱さと悪の象徴”？ KKKや西部劇の強盗との意外な関係とは

AERA, Aug 31, 2020 Newspaper, magazine
Entschuldigung, lächeln Sie?

Zeit Online, Jul 29, 2020 Newspaper, magazine