Thunderstorm generated gust fronts are responsible for various degrees of structural damage in many areas of the world. However, the resulting impact of gust front winds is not fully understood to such a level that their flow kinematics, dynamics and impact on structures can be quantified with some certainty. Gust front winds are transient in nature and have a flow profile which differs significantly from a typical boundary layer flow field. This study focuses on investigating the effects of this flow profile and its transient nature on the aerodynamics of bluff, prismatic bodies. A gust front type flow field is generated using a multiple fan wind tunnel and the resulting surface pressures are captured on a suite of prismatic models, which vary in size in relationship to the oncoming wind profile. The temporal variations in surface pressures are analyzed using traditional time, frequency and time-frequency domain schemes. Results indicate the changing nature of the surface pressure field in time, highlighting both qualitative and quantitative differences between local and area-averaged pressures under a host of flow profiles. © 2009 Elsevier Ltd.