論文

査読有り
2013年4月

Recommendation Effects of a Social Robot for Advertisement-Use Context in a Shopping Mall

INTERNATIONAL JOURNAL OF SOCIAL ROBOTICS
  • Masahiro Shiomi
  • ,
  • Kazuhiko Shinozawa
  • ,
  • Yoshifumi Nakagawa
  • ,
  • Takahiro Miyashita
  • ,
  • Toshio Sakamoto
  • ,
  • Toshimitsu Terakubo
  • ,
  • Hiroshi Ishiguro
  • ,
  • Norihiro Hagita

5
2
開始ページ
251
終了ページ
262
記述言語
英語
掲載種別
研究論文(学術雑誌)
DOI
10.1007/s12369-013-0180-4
出版者・発行元
SPRINGER

We developed a coupon-giving robot system for a shopping mall to explore possible applications using social robots in daily environments, particularly for advertising. The system provided information through conversations with people. The robot was semi-autonomous, which means that it was partly controlled by a human operator, to cope with the difficulty of speech recognition in real environments. We conducted two field trials to investigate two kinds of effectiveness related to recommendations: the presence of a robot and different conversation schemas. Although a robot can strongly attract people with its presence and interaction, it remains unknown whether it can increase the effects of advertisements in real environments. Our field trial results show that a small robot increased the number of people who printed coupons more than a normal-sized robot. The number of people who printed coupons also increased when the robot asked visitors to freely select from all coupon candidates or to listen to its recommendation.

Web of Science ® 被引用回数 : 23

リンク情報
DOI
https://doi.org/10.1007/s12369-013-0180-4
Web of Science
https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=JSTA_CEL&SrcApp=J_Gate_JST&DestLinkType=FullRecord&KeyUT=WOS:000333759000006&DestApp=WOS_CPL
URL
http://dblp.uni-trier.de/db/journals/ijsr/ijsr5.html#journals/ijsr/ShiomiSNMSTIH13