2016年1月1日
Consuming "to have no self": Kawaii consumption in Japanese women's identity work
Advances in Consumer Research
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- 巻
- 44
- 号
- 開始ページ
- 348
- 終了ページ
- 352
- 記述言語
- 掲載種別
- 研究論文(国際会議プロシーディングス)
This paper explores consumption and identity using data collected in Japan. We find that consumptions are sometimes used to "eliminate" a sense of self contrary to past researches proposing "extended self." In the society where self-expression has less significance possessions don't necessarily define individuals or aid in maintaining their identity.
- リンク情報
- ID情報
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- ISSN : 0098-9258
- SCOPUS ID : 85019556788