2017年12月9日
Structure and dynamics of growth of the field of destination management and marketing: A bibliometric perspective
4th World Research Summit on Tourism and Hospitality
- 記述言語
- 英語
- 会議種別
- 開催地
- University of Central Florida, Auland, FL, U.S.A
The growing importance of destinations as loci for change in tourism systems has led to the recent accelerated growth of the field of destination management and marketing (DMM). Few empirical studies have attempted to investigate such progress in an integrated manner. This study aims to explore the structure and dynamics of growth, in terms of research fronts and trajectories of growth, of DMM research. We propose a quantitative, visualization-rich approach based on bibliometric mapping networks of DMM-relevant articles extracted from forty-nine tourism journals between the years 2005 and 2016. The results of this study reveal a DMM structure consisting of ten key clusters. We find that research fronts such as sustainable development, competitiveness of tourist destinations, destination development and innovation, and ICT/social media have rapidly evolved. Instead, more traditional research clusters such as destination perception and tourist decision-making have developed at a slower pace in the recent years. We could observe significant interactions between management- and marketing-oriented research domains. At deeper levels of analysis, a more diversity of specific research trajectories stand out, including destination governance, knowledge and experience-based analytical frameworks, service-related domains, subjective issues such as emotions, attachment and identity, destination brand equity, and sustainability. The results of this study are used to enumerate a series of major trends that shape the DMM research agenda. Implications on how these results can be used by policy makers, practitioners, and scholars to better understand the progress of DMM research are given.