The thermodynamic efficiency of a reactive distillation column involving reactions with a highly thermal effect could sometimes be improved substantially through seeking further internal heat integration between the reaction operation and separation operation. Prudent arrangement of the reactive section and deliberate determination of feed location are the two effective methods that can complement internal heat integration within a reactive distillation column. The reactive section is suggested to properly superimpose onto both the stripping section for exothermic reactions and the rectifying section for endothermic reactions. Feed location should be determined so that the effect of internal heat integration can be maximized between the reaction and separation operations. Two reactive distillation systems, involving a highly exothermic reaction and a highly endothermic one, are employed to evaluate the proposed design philosophy and the results obtained confirm its feasibility and effectiveness. In addition, sensitivity analysis is conducted with respect to the amount of catalyst employed, relative volatilities of reacting mixtures, and thermal condition of feeds. The applicability and potentials of the design principle proposed are highlighted. (c) 2005 Elsevier Ltd. All rights reserved.