ABE Shuzo

J-GLOBAL         Last updated: Dec 3, 2018 at 18:41
 
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Name
ABE Shuzo
Degree
PhD(Hitotsubashi University), Master of Commerce(Hitotsubashi University)
Research funding number
30060015

Research Interests

 
 

Research Areas

 
 

Academic & Professional Experience

 
Apr 2009
 - 
Mar 2015
Professor, Faculty of Commerce, Waseda University
 
Apr 2015
 - 
Mar 2017
Specially Appointed Professor, Tokyo Institute of Technology School of Environment and Society
 

Education

 
Apr 1963
 - 
Mar 1967
Faculty of Commerce, Meiji University
 
Apr 1967
 - 
Mar 1969
Graduate School, Division of Commerce, Hitotsubashi University
 

Committee Memberships

 
1998
 - 
2009
Psychology ad Marketing, Editorial Board
 
1992
 - 
2005
Asian Journal of Marketing, Editorial Board
 
1994
 - 
1996
Association for Consumer Research  Advisory board
 

Awards & Honors

 
2014
Best Book Award 2013, Japan Society of Marketing and Distribution
 
2010
Best Conference Paper Award, Global Marketing Conference
 
1989
Fulbright Senior Fellowship Award, Japan-US Educational Council
 

Published Papers

 
“Direction of Comparison Effect and Consumer Research; From General to Specific Implications,”
ABE Shuzo, Yoshiyuki Okuse
45(1) 211-220   2018   [Refereed]
“The Second Opinion Looks Better: Choice of Travel Plans to Kyoto,”
ABE Shuzo,Yoshiyuki Okuse, Yuki Mitomi, and Takeshi Moriguchi
Proceedings of The International Conference of Asian Marketing Associations   37-48   2015   [Refereed]
“Can Consumers be grouped together as East Asian Consumers or Western Consumers?"
ABE Shuzo, Yoshiyuki Okuse, HyunーChul Cho, Kenneth C. Gehrt, Makoto Abe, and Anping Ding
2014 Global Marketing Conference at Singapore Proceedings   789-796   2014   [Refereed]
Cho, HyunChul, and Shuzo Abe
Journal of Business Research   66(9) 1261-1266   2013   [Refereed]
“How Strong is the Effect of Construal Level Theory?”
ABE Shuzo
2012 Global Marketing Conference at Seoul Proceedings   730-746   2012   [Refereed]

Conference Activities & Talks

 
Direction-of-Comparison Effect and Sequential Context Factors
International Congress of Psychology   Jul 2016   
Context Effects of Recommendations are Stronger than Those of Psychological Distance or Direction of comparison
Association for Consumer Research   Oct 2015   
Can Consumers be grouped together as East Asian Consumers or Western Consumers?
Global Marketing Conference   2014   
Primary attributes and secondary attributes in consumer decision making: Examination of construal level theory
International Congress of Psychology   2012   
Individual differences in construal level and decision making
International Congress of Psychology   2012   

Association Memberships

 
 

Research Grants & Projects

 
research on consumer behaior
Grant-in-Aid for Scientific Research
to investigate how consumers make choice decisions