ABE Shuzo

J-GLOBAL         Last updated: Dec 3, 2018 at 18:41
ABE Shuzo
PhD(Hitotsubashi University), Master of Commerce(Hitotsubashi University)
Research funding number

Research Interests


Research Areas


Academic & Professional Experience

Apr 2009
Mar 2015
Professor, Faculty of Commerce, Waseda University
Apr 2015
Mar 2017
Specially Appointed Professor, Tokyo Institute of Technology School of Environment and Society


Apr 1963
Mar 1967
Faculty of Commerce, Meiji University
Apr 1967
Mar 1969
Graduate School, Division of Commerce, Hitotsubashi University

Committee Memberships

Psychology ad Marketing, Editorial Board
Asian Journal of Marketing, Editorial Board
Association for Consumer Research  Advisory board

Awards & Honors

Best Book Award 2013, Japan Society of Marketing and Distribution
Best Conference Paper Award, Global Marketing Conference
Fulbright Senior Fellowship Award, Japan-US Educational Council

Published Papers

“Direction of Comparison Effect and Consumer Research; From General to Specific Implications,”
ABE Shuzo, Yoshiyuki Okuse
45(1) 211-220   2018   [Refereed]
“The Second Opinion Looks Better: Choice of Travel Plans to Kyoto,”
ABE Shuzo,Yoshiyuki Okuse, Yuki Mitomi, and Takeshi Moriguchi
Proceedings of The International Conference of Asian Marketing Associations   37-48   2015   [Refereed]
“Can Consumers be grouped together as East Asian Consumers or Western Consumers?"
ABE Shuzo, Yoshiyuki Okuse, HyunーChul Cho, Kenneth C. Gehrt, Makoto Abe, and Anping Ding
2014 Global Marketing Conference at Singapore Proceedings   789-796   2014   [Refereed]
Cho, HyunChul, and Shuzo Abe
Journal of Business Research   66(9) 1261-1266   2013   [Refereed]
“How Strong is the Effect of Construal Level Theory?”
ABE Shuzo
2012 Global Marketing Conference at Seoul Proceedings   730-746   2012   [Refereed]

Conference Activities & Talks

Direction-of-Comparison Effect and Sequential Context Factors
International Congress of Psychology   Jul 2016   
Context Effects of Recommendations are Stronger than Those of Psychological Distance or Direction of comparison
Association for Consumer Research   Oct 2015   
Can Consumers be grouped together as East Asian Consumers or Western Consumers?
Global Marketing Conference   2014   
Primary attributes and secondary attributes in consumer decision making: Examination of construal level theory
International Congress of Psychology   2012   
Individual differences in construal level and decision making
International Congress of Psychology   2012   

Association Memberships


Research Grants & Projects

research on consumer behaior
Grant-in-Aid for Scientific Research
to investigate how consumers make choice decisions