MISC

2008年

外食行動における消費者類型と食材情報ニーズ-ファミリー・レストランを中心にして-

日本フードシステム学会誌フードシステム研究
  • 有元 暢紀
  • ,
  • 永木 正和
  • ,
  • 河合 幹裕
  • ,
  • 杉山 純一

14
3
開始ページ
25
終了ページ
34
記述言語
日本語
掲載種別
DOI
10.5874/jfsr.14.3_25
出版者・発行元
The Food System Research Association of Japan

This study aimed to classify consumers into several types based on their concerns and attitudesabout meals at home and restaurants and to find corresponding information needs for the ingredients.<BR>First of all, there were four conceptual factors that were found as motivation components by thefactor analysis. There were (1) Food safety and health, (2) Rationally saving a cooking time, (3) Preference-first and trying maximum satisfaction, and (4) Economy priority. Then, based on thecluster analysis, we obtained three behavioral attitude types of consumers, such as (a) Insisting highclass food safety and health, (b) Seeking convenience, and (c) Price-orientation.<BR>The type (a) consumers had the strong consciousness about food safety and healthful food andneeded the particular account of ingredients. The type (b) ones showed the interest in thenutritional balance of the ingredient, although their awareness was relatively weak. The type (c) ones did not show significant wants for the information about ingredients.<BR>Based on the result of this study, we could conclude that there were several types of consumers'attitudes toward dining at restaurants, and the necessary information was required to be provided by the restaurant for each type consumers. Thus, restaurants would have to consider contents of theinformation as one of the factors to promote their sales.

リンク情報
DOI
https://doi.org/10.5874/jfsr.14.3_25
CiNii Articles
http://ci.nii.ac.jp/naid/80019489286
URL
https://jlc.jst.go.jp/DN/JALC/00312166180?from=CiNii
ID情報
  • DOI : 10.5874/jfsr.14.3_25
  • ISSN : 1341-0296
  • ISSN : 1884-5118
  • CiNii Articles ID : 80019489286

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