As a methodology for service innovation strategy, we have propsed the soft innovation architecture (soft IA, for short). Also, the resource-based view (Barney, 2002) was incorporated in soft IA (Kawai et al., 2012). In this paper, we consider how the result of soft IA can be realized into business operation. Since the innovation architecture represents a strategy, it defines certain business area and the direction of the activities in a firm.
The innovation architecture of service of a firm certainly designs the components with their relationship. The hierarchical structure of innovation architecture consists of those components such as innovation target, service and products, functions, service infrastructure and organization, technology of products and production process, and application knowledge. Though the components in those levels in architecture show what are important and required for the innovation target, there is no explicit method for realization of those components. The concept such as activity systems by Porter (1998) is too simple to analyze the advantage and properties of operations of business process. So, we need more detailed model of process at a level of