UEDA Takaho

J-GLOBAL         Last updated: Nov 11, 2019 at 14:43
 
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Name
UEDA Takaho
E-mail
Takaho.Uedagakushuin.ac.jp
URL
https://www.facebook.com/TUedaSeminar?ref_type=bookmark
Affiliation
Gakushuin University
Section
Faculty of Economics Department of Management
Job title
Professor
Degree
Master of Business Administration(Hitotsubashi University), Doctor of Management(Gakushuin University)

Research Areas

 
 

Academic & Professional Experience

 
 
   
 
Full Professor, Gakushuin University Faculty of Economics, Department of Management
 

Education

 
 
 - 
1978
Faculty of Economics, The University of Tokyo
 
 
 - 
1982
Hitotsubashi University
 
 
 - 
1985
Graduate School, Division of Commerce, Hitotsubashi University
 
 
 - 
1985
Hitotsubashi University
 
 
 - 
1978
The University of Tokyo
 

Committee Memberships

 
1999
   
 
Japan Association for Consumer Studies  President Area Editor
 
2002
 - 
2003
Japan Society of Marketing & Distribution  a standing director Vice Editor
 
2002
 - 
2005
Japan Society of Foodservice Studies  a chairman of the Information Committe
 

Published Papers

 
Milk Processing System in Barbasia of Sardinia (Italy), Mediterranean Area
HIRATA, Masahiro KIMURA, Junko UEDA Takaho and BARATTIN Tanja
Milk Science   67(2) 65-79   2018

Misc

 
-
UEDA Takaho
PRESIDENT   (9.17) 116-117   Sep 2018
Price management theory
UEDA TAKAHO
Diamond Harvard Business Review   (April)    2001
A framework of the internet selling(B to C)based on the consumer shopping patterns
UEDA TAKAHO
Gakushuin Economic Paper   37(2)    2000
A study of financial business based on the marketing framework
UEDA TAKAHO
Gakushuin Economic Paper   37(2) 97-115   2000
Pricing of an innovative product
UEDA TAKAHO
Marketing Journal   20(3) 44-57   2000
Pricing Strategies in Japan
UEDA TAKAHO
Gakushuin Economic Papers   35(1) 53-75   1998
Price Response Function based on Gutenberg Hypothesis
UEDA TAKAHO
Gakushuin Economic Papers   34(2) 117-134   1997
Pricing Strategy for the Shifting Consumers' Behaviour
UEDA TAKAHO
Gakushuin Economic Papers   34(2) 79-115   1997
Formation of the Store Price Image
UEDA TAKAHO
GEM Bulletin   10 13-38   1997
Order of Entry Effects of Consumer Packaged Gcodsin Japou
UEDA TAKAHO
Gakushuin Economic Papevs   32(1) 17-28   1995
Order of Entry Effect on Consumer Packaged Goods Markets
UEDA TAKAHO
Journal of Marketing Science   4(1-2) 37-43   1995
Reciprocal Relation of Consumer Price Concepts
UEDA TAKAHO
The Journal of Department of Economics Gakushuin University   32(4) 155-162   1995
The Consolidation of the Physical Distribution and tha Ecology
UEDA TAKAHO
The Journal of the Department of Economics Gakushuin University   32(2) 47-65   1995
Time Series Analysis for Scanner and Scau-Panel Data
UEDA TAKAHO
8 21-60   1995
Marketing Strategy for Pricing
UEDA TAKAHO
Gakushuin Economec Papers   31(4) 185-208   1995
The Impact of Initial Pricing Levele on the Firms' Entry Structuve in Consumer Packaged Goods
UEDA TAKAHO
Gakushuin Economec Papers   31(3) 95-124   1994
Usefulness and limitation of the Scanner Data
UEDA TAKAHO
TDB REPORT   10 48-55   1994
The Framework of the International Service Strategy
UEDA TAKAHO
Gakushuin Economic Papers   30(4) 439-450   1994
The MCI Time Series Model to Measure Advertising Effects
UEDA TAKAHO
29(3-4)    1993
How has the collapse of Bubble Economy changed the consumer behavior?
UEDA TAKAHO
Gakushuin Economic Papers   30(1) 1-51   1993
On the Application of Box-Jenkins model to Marketing fields
UEDA TAKAHO
Gakushuin Economic Papers   30(2) 231-237   1993
Influence of the ecological consiousness on the Consumer behavior
UEDA TAKAHO
29(1)    1992
Price Decision Trend
UEDA TAKAHO
28(1)    1991
Applyting ARIMA Mdel to Scanner Data
UEDA TAKAHO
28(3)    1991
Scanner Data Analysis with the Transfer Function Model
UEDA TAKAHO
106(5)    1991

Books etc

 
Entry of Retail Data Analysis
Chuokeizaisha   2014   ISBN:978-4-502-09630-3
Information Strategies & Technologies in Food Service Business(Co. ed.)
Chuo Keizaisha   2004   
Modern Marketing Strategies: Pricing and Promotion (Co.ed.)
Yuhikaku   2004   
MBA Marketing Research(Co. ed.)
Toyokeizai   2003   
Case Studies and Theories of Pricing Strategy in Japan(Ed.)
Yuhikaku   2003   

Works

 
Around the World Survey of Japanese Global Companies
2001
Milk Industory Marketing
2001
Pricing Research
2004
Marketing research for the Highway user
2004

Research Grants & Projects

 
Future retailing
pricing strategies
pricing desicion, pricing policy etc.
retailing policy
retail starategies, retail policy making etc.
consumer research
in-depth interview, text mining etc.
Marketeting of the local area activization