© 2019 IEEE. In this paper, we propose a novel visual similarity-based phishing detection scheme using hue information with auto updating database. Since a PWS (Phishing Website) is created based on targeted legitimate website or other subspecies whose hue information is similar each other, many PWSs can be exhaustively detected by tracing similar colored subspecies. Based on this notion, the proposed scheme detects a new PWS which has similar hue information to already detected PWSs. By repeating this procedure, the detection scope can be effectively expanded. In order to avoid the misdetection of legitimate websites which have similar hue information to database's ones, the proposed scheme utilizes the fact that the combination of used colors is hard to be similar among legitimate websites and PWSs. By the computer simulation with real dataset, we demonstrate that the proposed scheme improves the detection performance as the number of detected PWSs increases.